The “Hanoi - Vietnam” exhibition area is over 100m2 in size, designed to be open, luxurious, and imbued with contemporary Asian identity. This is not only a space to introduce products, but also a cultural bridge, helping European visitors directly experience the quintessence of Vietnamese art and cuisine .
10 prestigious enterprises from Hanoi and other provinces and cities bring a variety of sophisticated handicraft products, such as: Ceramics, silk (Handysilk brand), bamboo and rattan weaving, and high-quality OCOP agricultural products such as tea, coffee, cashew nuts; dried fruits. The presence of these products, from the hands of craft village workers to local agricultural products, affirms the message of crystallization of tradition and export standards.
The opening ceremony of the pavilion was attended by Ms. Nguyen Thi Thu Ha, Charge d'Affaires of the Embassy of Vietnam in Italy, Trade Office of the Embassy of Vietnam in Italy, and important partners such as Mr. Enrico Brambilla (General Secretary of the Milan Handicraft Federation), Mr. Gabrielle Alberti (Director of the Fair), Mrs. Loredana (President of the Milan Handicraft Association), Hanoi Department of Agriculture and Environment, and Hanoi enterprises.
Speaking at the ceremony, Mr. Enrico Brambilla expressed his appreciation for the continued participation of Hanoi, Vietnam, recognizing the great potential of items such as ceramics, silk and lacquer in satisfying the high aesthetic tastes of the Italian and European markets. He pledged to support Hanoi, Vietnam to participate in the Artigiano Fair 2026, paving the way for long-term cooperation.
The representative of the Vietnamese Embassy proposed that the Organizing Committee increase the sharing of international experiences, provide in-depth information on market trends and tastes; and connect directly with European importers and wholesalers.
From the very first days, the Hanoi, Vietnam booths witnessed a large number of visitors, networking and shopping. Mr. Antonio Intiglietta, Chairman and CEO of Gestione Fiere Company highly appreciated the "unique, distinctive and colorful" nature of Hanoi, Vietnam products.
Through meetings and exchanges with Italian partners, the two sides deeply analyzed consumer trends and global aesthetic trends, and agreed on the importance of long-term cooperation in the sustainable development of the handicraft industry. The common goal is to build action programs to promote the cultural values and quintessence of Hanoi and Vietnam's craft villages, ensuring that Hanoi and Vietnam's OCOP products are not only commodities but also cultural ambassadors in the international market.
Artigiano Milan Fair 2025 once again affirms its effective foundation, enhances the national brand image, and opens the door to trade for Vietnamese products in the largest economic and cultural center of Italy.
Source: https://hanoimoi.vn/khu-trung-bay-ha-noi-viet-nam-ghi-dau-an-dac-sac-tai-hoi-cho-artigiano-milan-2025-726054.html
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