Clean products in the Southeast region of the province

Many products are produced and processed cleanly according to green technology, meeting OCOP standards, attracting consumers to learn and shop at Vo Van Kiet Park (Phu Thuy Ward), within the framework of the Lam Dong Province Agricultural and Aquatic Products Introduction Week.

3-star OCOP standard bird's nest products

Many local rural industrial products that meet OCOP star standards are displayed and promoted by establishments, enterprises, cooperatives, and business households in the province, attracting a large number of customers to choose and shop. For example: artichoke herbal tea and highland coffee processed with cordyceps, making many customers nod their heads, praise the deliciousness, and buy some to use. High-quality natural bird's nests and cinnamon sausage specialties are all labeled 3-star OCOP products, customers can rest assured in the flavor of each region's products. Along with processed and frozen seafood for export, many traditional Phan Thiet fish sauce products with high protein content and delicious flavor are loved by consumers... Many customers have chosen to buy traditional Phan Thiet fish sauce to add flavor to family meals, or as gifts for relatives in Ho Chi Minh City.

Within the framework of the Lam Dong Agricultural and Aquatic Product Introduction Week, OCOP product owners, owners of establishments, businesses, and cooperatives also exchanged experiences in production and processing according to clean standards; linking product consumption chains, and sustainable business in the direction of green technology. Ms. Nguyen Thi Thanh Nhan, owner of Thanh Nhan Bird's Nest establishment (Tanh Linh commune) said: "Natural bird's nest products processed by hand, with 3-star OCOP standards, have been consumed for a long time in the old Tanh Linh and Duc Linh areas. We are promoting to bring the products to supermarkets in Phan Thiet".

This introduction of agricultural and aquatic products aims to create connections and develop local regional specialties to the Southeast market of the province; enhance the reputation of the brand of establishments and enterprises in the market; contribute to increasing annual revenue for establishments, enterprises and cooperatives. In the related framework, a leader of the Department of Science and Technology shared more about product promotion: “The experience of developing advantageous products in some developed countries in Asia such as Korea is that they often attach stories related to the product to introduce, attract customers, make them more interested and pay more attention to local and regional products. In the Southeast region of the province, many local products that meet the 3-4 star OCOP standards can attach vivid stories related to typical products. For example, facilities processing high-quality natural bird's nest products can attach the story of swiftlets coming to nest during the breeding season, so that farmers can harvest clean bird's nests. Or like the story of lighting the lights at night during the off-season dragon fruit season, producing fruit all year round, fresh and delicious, typical of the Southeast region of the province".

Source: https://baolamdong.vn/san-pham-sach-o-vung-dong-nam-tinh-408442.html