Not simply a sporting event, this is also an opportunity for brands, especially members of the VPBank financial ecosystem - including FE CREDIT - to connect with people across the country in general and the Mekong Delta region in particular.
Connecting sportsmanship and lasting values
The VPBank Dat Sen Hong Music Marathon 2025 spreads the message of "physical and mental prosperity", encouraging everyone to build a healthy, active and positive lifestyle. Located in "PROSPERITY AREA" - an area that gathers members of the VPBank financial ecosystem - FE CREDIT's experience area stands out with its modern, friendly design with prominent brand green, integrated with check-in space and especially the interactive game "Cycling to light up the brand" attracting thousands of runners to experience.
Runner experiences the interactive game "Cycling to light up the brand"
Exciting, attractive and full of energy - that's what participants feel when entering the challenge. In the allotted 30 seconds, players try to cycle to light up the FE CREDIT energy board. The higher the standard of living, the more valuable the gifts, from tote bags, convenient travel backpacks to high-quality handheld fans and thermos bottles. The activity not only brings joy but also encourages sportsmanship and perseverance, which is the foundation for long-term prosperity. This is also the value that FE CREDIT always aims for on the journey of accompanying Vietnamese people to build a proactive and sustainable financial life.
The "young runners" also enthusiastically participated in the challenge.
Many runners who participated shared positive feelings about this activity. Minh Hoang (22 years old - Can Tho) excitedly said after completing the game: "I really like this idea, which both shows the spirit of perseverance and breakthrough and reminds us of the importance of health and an active lifestyle. FE CREDIT is not only a place to provide financial support but also inspires young people to live healthy, positive and proactive lives to conquer their goals."
FE CREDIT experience area always attracts a large number of challenge participants.
Lan Anh (28 years old - Ho Chi Minh City), another runner, also shared: "The feeling of cycling to conquer challenging milestones is very special. I clearly see the message of effort, perseverance and spreading positive energy - just like the way we try every day to 'light up' our lives" . In addition to interactive games, visitors also enthusiastically checked in and received gifts from FE CREDIT, creating a vibrant atmosphere in the experience area, while creating a connection between customers and the brand.
Accompanying for a sustainable community development
During 15 years of development, FE CREDIT has been a reliable financial companion of tens of millions of Vietnamese people. The presence of FE CREDIT at the VPBank Dat Sen Hong Music Marathon 2025 this year further demonstrates the long-term strategic orientation of the enterprise: FE CREDIT not only focuses on developing convenient and transparent consumer financial products and services but also focuses on social responsibility, joining hands to create a healthy and sustainable community.
With the Mekong Delta region - one of the key markets, the presence of FE CREDIT further affirms the company's commitment to accompany and connect with customers and local people. Also at the event, FE CREDIT introduced diverse and convenient financial solutions for customers. A team of enthusiastic consultants with product knowledge is always ready to answer any questions when customers and people have needs. Thereby, FE CREDIT left a positive impression, opening up many opportunities to connect deeply with customers, partners and the local community.
Visitors were impressed with the youthful and strongly connected FE CREDIT brand image.
In addition to activities for customers, FE CREDIT also brings a meaningful playground for staff. More than 100 FE CREDIT members enthusiastically participated in all distances of the race. This participation not only shows the spirit of solidarity, dynamism and positivity but also is the way FE CREDIT encourages a healthy lifestyle, balancing physical and mental health in corporate culture.
Source: https://thanhnien.vn/fe-credit-truyen-cam-hung-song-khoe-tai-chinh-chu-dong-tai-marathon-dat-sen-hong-2025-185251014164959162.htm
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