The move is aimed at offsetting the continued rise in component costs, as well as the impact of new tariffs between the US and China.
New design of iPhone 17 Pro Max (Photo: MacRumors).
Currently, the iPhone 16 lineup starts at $799, while the iPhone 16 Pro Max starts at $1,199. If the information is accurate, the iPhone 17 will start at $849, while the iPhone 17 Pro Max will start at $1,249.
Previously, the Wall Street Journal also revealed that Apple could increase the selling price of the iPhone 17 models. However, the reason for the price increase is said to come from the design and new features on the device.
According to MacRumors , the camera system on the iPhone 17 Pro and iPhone 17 Pro Max will receive a series of upgrades. Specifically, the iPhone 17 Pro is expected to support optical zoom up to 5x, while the Pro Max version can reach 8x optical zoom.
Additionally, Apple is said to be adding a new button next to the existing Camera Control button that will act as a secondary Camera Control button, giving users quick access to the camera and related settings.
At the same time, the company also plans to launch a new, more professional camera application, to compete directly with popular camera applications on the market such as Halide, Kino and Filmic Pro.
This information shows that Apple is aiming to turn the iPhone 17 Pro into a powerful video recording tool, targeting the vlogger community and content creators.
Four new color versions on iPhone 17 Pro Max (Photo: GSMArena).
Regarding the screen, the iPhone 17 Pro and iPhone 17 Pro Max duo are expected to have significant improvements to limit scratches and minimize external light reflection.
The latest leaked images show that the iPhone 17 Pro Max product line will continue to maintain two standard color versions: titanium silver and titanium gray. These two colors will replace the titanium white and titanium black of the iPhone 16 Pro Max.
In addition, Apple is expected to add two new color options: Titanium Orange and Titanium Blue. The Titanium Blue color is considered similar to the Midnight Blue color on the MacBook line, while the Titanium Orange is a significantly darker shade than the Desert Titanium color of the iPhone 16 Pro.
Source: https://dantri.com.vn/cong-nghe/gia-iphone-17-co-the-khien-nguoi-dung-that-vong-20250731213955435.htm
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