Hang Du Muc's TikTok booth earned more than 58 billion in the first quarter, right before the 'owner' was arrested

The investigation agency carries out procedural decisions against Ms. Nguyen Thi Thai Hang, aka Hang Du Muc - Photo: NHAT MINH

The above information was given in the Online Retail Market Report Q1-2025 and Q2 Forecast just announced by Metric - a large e-commerce data company in Vietnam.

Specifically, according to the report, in the grocery - food industry, Ensure leads the top 5 brands with the largest sales in the first quarter of 2025 on the floors with 217 billion VND, but has negative growth of 5.4% compared to the same period last year.

In contrast, domestic brands such as TH True Milk increased by 57.3%, reaching 63 billion VND, while Vinamilk increased by 46%, reaching 147.8 billion VND.

Notably, Hang Du Muc's personal brand is in the top 5 of this brand, alongside large domestic business names with 58.7 billion VND in the first quarter of 2025, an increase of 434% over the same period.

Meanwhile, in the top 5 grocery stores with the highest sales in the first quarter of 2025, Hang Du Muc - HANGKAT on TikTok Shop appeared with 58.1 billion VND, an increase of 312% over the same period last year.

Top 5 highest-selling food brands on e-commerce platforms in the first quarter of 2025

According to research, Hang Du Muc - HANGKAT has nearly 5 million followers. This stall sells many products, mainly Xinjiang red apples...

Red apples are also one of Hang Du Muc's best-selling items. Just counting red apples, Hang has sold more than 225,000 orders.

In addition to red apples, Hang Du Muc also sells many other products such as cosmetics and beauty products, household appliances and furniture, electronics, food and functional foods...

Notably, Hang Du Muc, Quang Linh Vlogs and a number of other shareholders also established Chi Em Rot Group Joint Stock Company to produce and trade Kera vegetable candy.

By early April 2025, Hang Du Muc, Quang Linh Vlogs and a number of other related individuals were prosecuted and detained on charges of producing counterfeit food products and deceiving customers, according to the provisions of Articles 193 and 198 of the Penal Code.

Currently, Hang Du Muc's stalls have all stopped selling after the case was prosecuted.

The Ministry of Public Security's investigation police agency determined that the food supplement Kera SuperGreens Gummies (commonly known as Kera candy) is a product of Chi Em Rot Group Joint Stock Company, manufactured by Asia Life Joint Stock Company, and is "counterfeit".

Kera Candy is mainly sold directly to users by Chi Em Rot on social networking platforms such as TikTok Shop, Facebook... through many livestreams or via the website.

According to the police, Chi Em Rot Group Joint Stock Company sold 135,325 boxes to the market from December 12, 2024 to March 19, 2025.

Each box of Kera candy has 30 pieces, the price ranges from 150,000 - 165,000 VND. Thus, with the listed price, Chi Em Rot has earned nearly 20 billion VND with a price of about 150,000 VND/box.

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BINH KHANH

Source: https://tuoitre.vn/gian-hang-cua-hang-du-muc-tren-tiktok-thu-hon-58-ti-quy-1-ngay-truoc-khi-chu-bi-bat-20250421192754536.htm