Young people are excited about iTel mobile network's CGI video series.

To celebrate its 5th anniversary in Vietnam, the telecommunications brand iTel cleverly applied CGI technology to its latest advertising campaign. This pioneering and innovative approach scored major points with young people, especially Gen Z.

MVNO telecommunications brands are popular with Gen Z.

Since 2019, iTel, a pioneer in the MVNO model in Vietnam, has become a familiar name and a trusted choice for young Vietnamese people. On April 25th , iTel officially celebrated its 5th anniversary, becoming a pioneering MVNO. Vietnam has achieved this memorable milestone.

After 5 years of conquering the Vietnamese telecommunications market, iTel has made impressive progress, successfully building an image of a young and dynamic network operator.

In less than three years of operation, iTel has surpassed 3 million subscribers. By the first quarter of 2024, iTel maintained a growth rate of 25% compared to the same period in 2023. iTel's attractive packages not only offer free on-net calls but also provide high-speed 4G data, allowing Gen Z to comfortably browse the web, watch movies, and stay connected.

iTel's sustainable growth over the past five years stems from numerous efforts, including a constant focus on optimizing customer service processes. This has helped iTel not only maintain but also expand its loyal and new customer base. In the latest survey by Q&Me, Asia Plus Inc., 92% of customers who have been with iTel for over two years affirmed that they are satisfied or very satisfied with iTel's service quality.

Join the creative race with CGI technology.

In recent years, CGI (Computer-Generated Imagery) has become a creative marketing trend, helping brands reach customers effectively. Once reserved for the film industry, CGI is now more widely used in advertising, performing arts, engineering, architecture, and video games. Thanks to CGI, brands are empowered to create eye-catching advertisements and communicate complex messages clearly and effectively.

Although the images are created using computer technology, CGI still delivers an incredibly realistic and lifelike effect. Thanks to CGI, brands can push boundaries, conveying messages to users in a visually stunning and engaging way.

Creative with CGI, iTel's advertising campaign celebrating 5 years of operation in Vietnam takes Anh So Do (the Lucky Guy) to check in at many famous locations and hi-fi with young people.

As a pioneering MVNO (Mobile Network Operator), iTel has cleverly applied CGI technology to reach customers in a more innovative way. Specifically, iTel recently used this modern technology to bring the mascot "Anh So Do" (Red Lucky Man) to life, a familiar character to iTel subscribers. For the first time, "Anh So Do" appeared "in the flesh" and interacted with people, constantly surprising viewers with many funny expressions. Not only that, iTel went big by taking "Anh So Do" on a tour of three regions of Vietnam, appearing at famous landmarks including Landmark 81 Park (Ho Chi Minh City ) , Dragon Bridge (Da Nang), and Ham Ca Map ( Hanoi ).

The hi-5 gesture of Anh So Do in the videos is also a message of iTel celebrated its 5th birthday with a grand celebration. In a special customer appreciation program called "Hi5! High-five and win prizes!", iTel created a hi5 trend on social media, transforming hi5 into a gesture of connection between Gen Z and their iTel friends, as well as among the Gen Z community itself.

iTel continues to set trends with a pioneering spirit.

Making waves on social media platforms with CGI technology, iTel once again received a flood of positive feedback from the community, especially young people. Many expressed their delight with iTel's unique use of CGI technology to tell its brand story.

A young person commented on iTel's fanpage: "Woah, this CGI clip from iTel is so interesting and creative! The Lucky Guy is also adorable. It feels great that CGI technology is being used more in advertising in Vietnam." Another comment praised: "I have to admit that iTel always knows how to reinvent itself and score points with young users. The three cross-Vietnam videos with the Lucky Guy are truly impressive! "

iTel is not only a reliable telecommunications service provider, but also connects communities through impactful campaigns. This is particularly appealing to Gen Z, who are always bursting with unique and innovative ideas.

This advertising campaign is an important part of iTel's 5th anniversary celebration, showcasing its growth and innovation. More than just a telecommunications service provider, iTel is a pioneering brand in adopting new technologies and building a cohesive, distinctive, and friendly brand for Gen Z customers. Let's look forward to iTel's future breakthroughs!

Source: https://thanhnien.vn/gioi-tre-hao-hung-voi-chuoi-video-cgi-cua-mang-di-dong-itel-18524060516454324.htm