Hanoi positions itself as a tourist destination with the slogan "Come to fall in love".

Hanoi's goal is not only to increase the number of tourists but also to enhance spending levels, extend lengths of stay, and build the capital's tourism brand with the positioning "Hanoi - Come and Love".

Despite the impact of geopolitical instability and rising transportation costs on international tourism, the capital's tourism industry has recorded a positive recovery with many impressive growth indicators in the first five months of 2026.

Hanoi aims to welcome approximately 9.04 million international tourists and over 27 million domestic tourists in 2026, with total tourism revenue reaching around 160,000 billion VND.

To achieve this goal, the capital's tourism industry has identified key areas for focus: developing unique products reflecting Hanoi's identity, promoting digital transformation, expanding international promotion, and improving service quality.

According to the Hanoi Department of Tourism, the goal is not only to increase the number of visitors but also to enhance spending, extend the length of stay, and build the capital's tourism brand with the positioning "Hanoi - Come and Love".

(VNA/Vietnam+)

Source: https://www.vietnamplus.vn/ha-noi-dinh-vi-thuong-hieu-du-lich-den-de-yeu-post1113130.vnp