South Korea builds Park Bo Gum model to attract visitors at World Culture Festival

The Korean pavilion at the World Cultural Festival in Hanoi 2025 attracts with a series of interesting activities.

Held for the first time in the capital, the Hanoi World Cultural Festival lasts from October 10 to 12 at the Thang Long Imperial Citadel heritage site.

The event brings together 48 countries, 45 cultural spaces, 34 food stalls, 23 domestic and foreign art troupes, and many cultural exchange activities, exhibitions, performances and film screenings.

In particular, the Korean cultural exhibition booth stands out with youthful interactive activities, close to young people and those who love Korean culture.

The Korean exhibition space at the World Culture Festival attracts many visitors. Photo: Nguyen Dat

Here, visitors can try on hanbok - traditional Korean clothing with bright colors and eye-catching patterns, available for both men and women.

Visitors experience wearing hanbok at the exhibition booth. Photo: Nguyen Dat

Some other tourists expressed their excitement when receiving free Korean language books, or tried their luck with the Q&A game to bring back souvenirs bearing the mark of the kimchi land.

Tourists answer questions about Korea to receive gifts. Photo: Nguyen Dat

Publications and gifts bearing the mark of the land of kimchi. Photo: Nguyen Dat

Another highlight that always makes the exhibition area full of visitors is the model of Park Bo Gum - the famous actor who has made millions of Asian audiences admire him through his roles in "Moonlight Drawn by Clouds", "Reply 1988", "Hello Monster"...

The model is designed in real size, and many tourists take pictures with it.

Tourists enjoy taking pictures of Park Bo Gum's model. Photo: Nguyen Dat

The Korean Space not only exhibits but also creates an interactive experience space, vividly demonstrating the connection between Korea and the international public.

Ms. Nguyen Thi Hue and Nguyen Thi Hue (Ha Dong ward, Hanoi ) said that although they had heard about foreign cultures on television before, experiencing them directly at the festival gave a more realistic feeling.

Ms. Hue shared: “What attracted me to the Korean cultural area was that I had seen many singers and actors wearing hanbok in movies but I had never worn it before. If we have the chance, we will go to Korea.”

Meanwhile, Ms. Hue shared her excitement when she was able to "take pictures" with idol model Park Bo Gum: "I watch a lot of Korean movies and music. I feel that the way your country promotes its culture to the world is very harmonious and easy to access."

Sisters Nguyen Thi Hue and Nguyen Thi Hue enjoyed experiencing hanbok. Photo: Nguyen Dat

Not only attracting young tourists, the Korean pavilion is also an attractive destination for middle-aged audiences.

Ms. To Thi Lien (Lang Son) shares her excitement when wearing hanbok and exploring Korean culture:

“Korean costumes have similar designs and colors to Vietnamese culture, so I feel close to them. I really like them.”

Ms. To Thi Lien enjoyed experiencing Korean culture. Photo: Nguyen Dat

Besides the Korean booth, the exhibition booths of the countries participating in this year's event contribute to the colorful picture of the festival - where culture is a point of convergence and global connection.

Source: https://laodong.vn/van-hoa-giai-tri/han-quoc-dung-mo-hinh-park-bo-gum-thu-hut-khach-tham-quan-tai-le-hoi-van-hoa-the-gioi-1590238.ldo