Citing sources close to the matter, Bloomberg reports that Apple may announce the device around March 2025 and position it as a home control center. The product, codenamed J490, will also feature Apple Intelligence AI capabilities.

CEO Tim Cook is betting that the product will transform Apple into a major force in the smart home market, where the company is currently lagging behind rivals Google and Amazon.

As a priority for the engineering and design departments, the device is being developed at an accelerated pace for market launch after more than three years of development.

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The Amazon Echo Hub smart display at an Amazon event in 2023. Photo: Bloomberg

According to Bloomberg , the device will feature a nearly 6-inch screen and, like the square iPad, thick bezels surrounding the screen, a camera at the top edge, a rechargeable battery, and speakers. It is expected to come in two colors: black and silver.

The device's interface is like a combination of the Apple Watch operating system and the iPhone's Standby mode. However, the company predicts that most people will interact with the device using voice commands thanks to Siri and Apple Intelligence.