HM Group: Creating Soki baby health care products from "good" touch points

Choosing "good" as a guideline, nearly a decade of presence in the market, the development of HM Group in general and Soki product line in particular is one of the clearest proofs of the promise to bring sustainable value to customers.

The "good" motto was set by HM Group Founder - Pharmacist Le Huy Manh as a commitment to responsibility in each product for children. For consumers, it is a benefit that not every business can bring. Within the business, from the R&D Department to the Business Department, there is no need for shouting slogans but everyone understands that it is a string of responsibility attached to the subconscious, like a "compass" that helps them do as the motto says, giving the most precious thing in life: Health.

HM Group: Tạo dựng bộ sản phẩm Soki chăm sóc sức khỏe cho bé từ điểm chạm tốt lành - Ảnh 1.

"HM Group was born with the dedication to help improve the health of customers globally through the ability to connect and create an ecosystem of international quality products" - Mr. Le Huy Manh - Founder of HM Group shared.

HM Group is oriented to develop based on a value system revolving around people, health, happiness and more. The company also uses this value system to create the "Good & Healthy" positioning for future healthcare products.

Mr. Manh said that the criteria are evaluated meticulously and objectively right from the research stage until the product reaches the hands of consumers. A product that meets the "Good" standard of HM Group possesses outstanding advantages such as: Raw materials transferred from the world's leading corporations, produced according to GMP standards, certified by the US FDA, clear mechanism, fast and sustainable effectiveness.

These factors make HM Group's products licensed by the Ministry of Health to be safe for pregnant women and children from 0 months old. Thereby, consumers can access HM Group's "Good Label" products at distribution points such as pharmacies, clinics or hospitals, especially mother and baby shops.

HM Group: Tạo dựng bộ sản phẩm Soki chăm sóc sức khỏe cho bé từ điểm chạm tốt lành - Ảnh 2.

HM Group's product ecosystem is built on the Good & Healthy positioning.

Sharing about the "Healthy" criteria, Mr. Manh confided: "Health care products for babies are the main product group of HM Group. I am very proud to have successfully developed this product group with the main ingredient from milk. This is the first food source of a baby, recommended, very friendly and absolutely safe for the digestive system of newborns from 0 days old..."

All of HM Group's Nhi products fully meet the "3 No" criteria: No dependency - No genetic mutations - No side effects. Based on these, mothers can be completely confident in "Taking care of healthy children" when choosing the Nhi product line distributed by HM Group.

Defining goals and responsibilities in each product has helped Mr. Manh clearly define HM Group's mission of creating a product ecosystem with health-enhancing solutions, helping to change the quality of life, bringing satisfaction, happiness and more to customers around the world.

After more than 8 years of establishment, HM Group has successfully created the SOKI ecosystem with a series of high-end brands. This makes HM Group a rare unit that owns international quality products manufactured in Vietnam.

Philosophy always puts customers first

In addition to high-end products, HM Group is operated by Founder Le Huy Manh in the direction of: Putting customers at the center, always wanting to bring customers the best values. Quality comes first, brand follows. This viewpoint has become the "automatic lift table" that makes the product's name.

HM Group: Tạo dựng bộ sản phẩm Soki chăm sóc sức khỏe cho bé từ điểm chạm tốt lành - Ảnh 3.

Quality comes first, brand follows. This concept has become the "automatic lift table" that made the name of Soki product line.

For research, production and distribution activities, Founder Le Huy Manh has a common criterion: The operation of the brand must be based on and prioritize customer experience. Therefore, it is not surprising that the research activity to select the highest quality raw materials is always highly appreciated. Production activities are carried out in good factories, meeting GMP - FDA standards. Distribution activities are very successful when entering the international market with a series of prestigious awards, typically STEVIE AWARDS.

Firmly assert position

As soon as it appeared, HM Group's Soki product line quickly received positive feedback from consumers. With the motto "strike while the iron is hot", HM Group focuses on efforts to develop distribution channels and apply technology to create maximum convenience for customers.

When coming to the Soki ecosystem, consumers are consulted by experienced pharmacists. In addition, ordering products is easy with electronic distribution channels including: e-commerce stores, online apps and traditional sales channels including: pharmacy systems, mother & baby shops, hospitals, clinics...

Notably, each Soki product is not only sold by pharmacists but also by parents themselves. Obviously, any parent who has ever had access to "milk ingredients" understands the friendliness and benignity of this ingredient.

HM Group: Tạo dựng bộ sản phẩm Soki chăm sóc sức khỏe cho bé từ điểm chạm tốt lành - Ảnh 4.

Soki joins forces with the mother and baby shop system to create a comprehensive healthcare platform for children

They easily understand Soki, they experience and are satisfied with the effectiveness of Soki. Therefore, they trust, are confident and are willing to share Soki with any parent like themselves. This is also the reason why Soki products easily win the sympathy and trust of the owners of mother and baby store systems.

By 2023, the distribution channel of Soki products will not simply be pharmacies, hospitals and clinics. The brand is gradually approaching mother and baby shops, getting closer to the consumer group of parents. The decision to expand the distribution channel cooperation this time is considered to play a role in promoting sustainable value, affirming the position of the brand and business.

Unit responsible for product distribution: HM Group LLC

Address: No. 4, alley 189/155 Hoang Hoa Tham, Lieu Giai ward, Ba Dinh district, Hanoi

Hotline: 1800 9258 (toll free)

Facebook: https://www.facebook.com/hmgroup.healthy.more

This product is not a medicine and cannot replace medicine.

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