Green agricultural products store ( Thai Binh city) is welcomed by many customers.
Mr. Le Hong Son, Chairman of the Provincial Farmers' Association, said: The province has developed 194 OCOP products, of which 48 products have achieved 4 stars. However, promoting and consuming OCOP products for farmers is currently facing many difficulties. Enterprises and cooperatives have small production scales, so it is difficult to connect with supermarkets and retail chains.
In order to support farmers in promoting the consumption of OCOP products, the Provincial Farmers' Association organized a workshop to discuss the current situation and solutions for production and consumption of OCOP products; propose solutions to build a chain of stores to consume OCOP products in the province; promote the connection between supply and demand, consumption of products; promote, introduce, and bring OCOP products closer to consumers. Together with all levels and sectors, the Provincial Farmers' Association has implemented many solutions such as coordinating with the Provincial Post Office to bring OCOP products to the Postmart e-commerce platform; bring products to participate in exhibitions at fairs inside and outside the province. The Provincial Farmers' Association assigned the Thai Binh City Farmers' Association to build a chain of green agricultural product stores to introduce, promote, and consume quality products of farmers, mainly OCOP products.
With the goal of developing green agricultural product stores into a gathering place for OCOP products, the City Farmers' Association and Green Agricultural Products Company Limited actively cooperate with OCOP entities to promote products.
Mr. Nguyen Thanh Tung, Chairman of the City Farmers' Association, said: Following the direction of the Provincial Farmers' Association, we have coordinated to successfully build a green agricultural products store to introduce and consume OCOP products and regional specialties. Up to now, the store has been welcomed by more than 20 OCOP entities in the province with more than 50 products displayed on the shelves. Thereby, it not only contributes to solving the output problem for agricultural products but also helps consumers have a variety of choices when coming to the store.
Mr. Pham Quoc Anh, Sales Manager, Green Agricultural Products Store, shared: After a period of opening, the store has received a lot of support from customers. We hope to be able to support farmers in consuming products and provide consumers in and outside the province with high-quality products with Thai Binh characteristics. In the coming time, the store will continue to cooperate with businesses and stores to bring Thai Binh products to other provinces and cities for consumption, contributing to raising the value of OCOP products to new heights.
In addition to the support of all levels and sectors, farmer members of Tien Hai district have proactively connected and established the Tien Hai District OCOP Association. Although newly established, the Tien Hai District OCOP Association has strengthened connections, supported members to access and expand the market for OCOP products.
Mr. Ngo Van Duan, Chairman of the Tien Hai District OCOP Association, said: Up to now, we have 36 OCOP products of 26 entities in 18 communes recognized with the brand "Agricultural products 14/10", of which 4 products have achieved 4-star OCOP. With diverse forms of promotion and product introduction, these products are increasingly getting closer to consumers. Ensuring favorable output is an important premise for members of the District OCOP Association to continue investing in and developing local agricultural strengths. In addition, the District OCOP Association has participated in 8 fairs and developed an e-commerce platform called "Tien Hai OCOP Association".
Ngoc Minh Seafood Company Limited successfully built 6 products meeting 3-star OCOP standards.
Ngoc Minh Seafood Company Limited of farmer member Pham Van Dong, Nam Thinh commune (Tien Hai) has participated in building OCOP products since 2022. Since joining the OCOP Association of Tien Hai district, Mr. Dong has received a lot of support from the members of the Association in developing and promoting products, thanks to which the production and business activities of the Company have been increasingly improved.
Mr. Dong said: Currently, the Company has 6 products that meet the 3-star OCOP standard and is striving to have 1 more product recognized in 2024. The Company's seafood products are increasingly known by consumers inside and outside the province. In addition, I will continue to upgrade Ngoc Minh fish cake products to meet the 4-star OCOP standard in the near future. However, the Company still faces many difficulties in terms of environment, fishing conditions, procedures... Therefore, we hope to continue to receive the companionship and support of farmers' associations at all levels, relevant agencies and units to expand the scale and promote OCOP products.
Mr. Le Hong Son, Chairman of the Provincial Farmers' Association, added: In the coming time, the associations at all levels will continue to support and guide members to build OCOP products and put products on e-commerce platforms. At the same time, promote propaganda for members to link production and digital transformation. Along with that, the Provincial Farmers' Association plans to coordinate with the Academy of Posts and Telecommunications Technology to train and equip software to manage raw material area codes and trace the origin of OCOP products for members of the Excellent Farmers' Club for testing. Regarding trade promotion activities, the province will create conditions for OCOP entities to participate in fairs and form OCOP product distribution chains, promote supply-demand connection activities, thereby gradually expanding production and business to help OCOP products have the conditions to reach further.
Nguyen Trieu
Source: https://baothaibinh.com.vn/tin-tuc/210597/ho-tro-nong-dan-tieu-thu-san-pham-ocop
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