Hoang Phat - the symbol of Duc Minh coffee.

Amidst the strong growth of Vietnam's coffee industry, Ms. Truong Thi Thanh Lam has been steering Hoang Phat Company to become a prominent brand in the German-Minh coffee sector.

Coffee products of Hoang Phat Joint Stock Company

Ms. Truong Thi Thanh Lam is no stranger to the coffee industry. She began her career during the years when the Vietnamese coffee industry was entering a period of strong growth.

Ms. Truong Thi Thanh Lam and the coffee products of Hoang Phat Company.

Starting as a young woman with a passion for entrepreneurship, Ms. Lam, along with several partners, founded and runs Hoang Phat Joint Stock Company, which originated as a small business.

With strategic vision and determination, Ms. Lam has transformed Hoang Phat into one of the leading coffee producers and suppliers, not only in the domestic market but also globally .

Hoang Phat's deep understanding of coffee quality, from bean selection to processing, has enabled it to thrive and create a distinct mark in the industry.

Hoang Phat Company invests in modern production lines.

One of the key factors contributing to Ms. Lam's success is her ability to understand the market and manage strategies effectively. Ms. Lam always prioritizes maintaining product quality while continuously innovating production processes, thereby enhancing the value of Vietnamese coffee. "Product quality is always the decisive factor in maintaining customer trust," Ms. Lam stated.

Two of Hoang Phat's roasted coffee bean and ground coffee products have received OCOP 4-star certification.

In addition, Ms. Lam also places special emphasis on training and developing the staff. According to her, building a strong team capable of working professionally and creatively is an indispensable element in the sustainable development of the business.

Hoang Phat's staff are professional and creative.

Not content with just producing conventional coffee, Ms. Truong Thi Thanh Lam has taken Hoang Phat to a new level by developing and launching Duc Minh coffee – a new symbol of Vietnamese coffee. Combining high-quality coffee beans with advanced processing technology, Duc Minh coffee has quickly become beloved by consumers both domestically and internationally.

Ms. Lam stated, "Duc Minh Coffee is not just a product, but a story about our passion and dedication to Vietnamese coffee."

Through a strong promotional strategy and cultural exchange activities, Duc Minh coffee brand has become one of the preferred choices for consumers when seeking quality coffee products.

For Ms. Truong Thi Thanh Lam, coffee is not just a profession but an indispensable part of Vietnamese culture. She always aims to bring Vietnamese coffee to the world, not only to affirm its quality but also to showcase the beauty and flavor of the country through each cup of coffee.

"We're not just selling coffee, we're promoting a part of Vietnamese culture," Ms. Lam shared.

A product from Hoang Phat is beautifully and professionally packaged.

Ms. Truong Thi Thanh Lam is a testament to the entrepreneurial spirit, decisiveness, and boundless passion for the coffee industry. Through her tireless efforts, she has transformed Hoang Phat into a symbol of Duc Minh coffee, making a significant contribution to enhancing the value of Vietnam's coffee industry. With her strategic vision and intense love for coffee, Ms. Lam is sure to continue achieving many more successes in the future.

If you're looking for the authentic taste of Central Highlands coffee or want to discover a brand with a strong local identity, visit Hoang Phat Co., Ltd. in Ke Dong village, Duc Minh commune, Dak Mil district, Dak Nong province.

Content and images: Cong Tinh
Presented by: Viet Dung