Over 60% of the world's population is active on social media.

Nearly 5 billion people, equivalent to more than 60% of the world's population, are active on social media. This information was released by the digital consulting firm Kepios in its quarterly report published on July 20th.

Social media icons. Photo: AFP/VNA

According to Kepios, the number of social media users has increased by 3.7% in the past year. However, there are disparities in usage rates between regions. In East and Central Africa, the percentage of active users is 9%, while in India – currently the world's most populous country – the usage rate is 33%.

The Kepios report also shows that the amount of time spent on social media has increased by 2 minutes per day over the past year, reaching 2 hours and 26 minutes. There are significant differences between countries in terms of social media usage time. Specifically, Brazilians spend an average of 3 hours and 49 minutes on social media each day, while the figure in Japan is less than 1 hour.

According to the Kepios report, social media users are primarily concentrated on seven platforms. Meta has three popular apps: WhatsApp, Instagram, and Facebook, while China has three apps: WeChat, TikTok, and the local version of Douyin. Twitter, Messenger, and Telegram are the world's leading social media platforms.

According to baotintuc.vn

Source link: https://baohanam.com.vn/khoa-hoc-cong-nghe/hon-60-dan-so-the-gioi-hoat-dong-tren-mang-xa-hoi-101295.html