Ha Tinh Cooperative experiences selling via TikTok

Cooperatives in Ha Tinh are experimenting with e-commerce sales channels via the social network TikTok. This new platform is attracting OCOP product owners and customers.

On September 16, the Central Youth Union coordinated with Ha Tinh Provincial Youth Union, Provincial Youth Union, TikTok Vietnam, Agritrade and the Provincial New Rural Area Coordination Office to organize a forum on digital transformation in youth communication and promotion of OCOP products with the theme: "Exploiting the potential of the digital economy in promoting OCOP products".

The Organizing Committee selected 23 typical OCOP products with quality inspection, clear origin and characteristics of Ha Tinh to promote through the TikTok platform.

Tiktokers "hold hands and show" OCOP product owners how to livestream to sell products directly.

The Tiktokers also “held hands and showed” the OCOP product owners how to livestream to sell products directly, how to promote and support the consumption of OCOP products on the platform and connect with other social networks. The knowledge and skills equipped from the recent event have helped the cooperatives in the area get acquainted with selling on digital platforms.

Returning from a special media event, Hao Thanh Lotus Cooperative (Ha Tinh City) organized sales via TikTok with 2 3-star OCOP products (lotus scented tea, lotus tea) and lotus-processed products such as: fresh and dried lotus seeds, fresh and dried lotus roots, lotus heart tea...

Mr. Tran Tien Sy - Chairman of the Board of Directors of the Cooperative said: "For a long time, the unit has only sold products via Facebook and Zalo with simple operations, and has not yet approached new platforms like TikTok. Recently, the Cooperative has been directly instructed by TikTokers on how to promote products, supported in opening accounts, creating booths and practicing sales skills on the TikTok platform. Currently, the Cooperative has self-managed the account and recorded promotional videos , selling products on this account. In the near future, we will start live streaming to sell products."

Video: Sen Hao Thanh Agricultural Cooperative creates product experience videos on TikTok

According to Mr. Sy, after just over 10 days, the Sen Hao Thanh TikTok account has had over 500 followers and attracted a large amount of interaction, opening up the expectation of expanding sales channels to increase revenue for the cooperative.

With its unique quality and flavor, sesame rice paper products of Nguyen Lam Cooperative (Ky Anh District) have been available in Japan and Russia. Mr. Le Van Duan - Director of Nguyen Lam Cooperative said: "Promoting products on TikTok will create opportunities for the Cooperative to find partners and expand distribution channels. Recently, we have been guided by digital content creators on each step and each task to start a business on TikTok and how to be effective in business. We have also been equipped with livestream sales skills, bringing Nguyen Lam sesame rice paper to consumers."

Since the beginning of the year, Nguyen Lam Cooperative has sold more than 3 million cakes with a revenue of 6 billion VND. Of which, 20% of the products are exported to Japan and Russia, bringing in a profit of 1.3 billion VND. From now until the end of the year, the Cooperative will focus on domestic consumption with an output of 0.5 million cakes. By promoting products on the TikTok platform, Nguyen Lam Cooperative expects sales to increase compared to the set target.

Sesame rice paper of Nguyen Lam Cooperative has clear origin, creating trust for consumers on the TikTok platform.

Famous product brands in the area such as: Luan Nghiep fish sauce of Chien Thang seafood purchasing and processing cooperative (Ky Anh town), Cuong Nga honey of Huong Son honey cooperative, Phuc Trach Thao Van grapefruit of Thao Van agricultural and service cooperative (Huong Khe)... are also promoting their products through the TiKToK platform and initially bringing positive signals.

Ha Tinh currently has 239 OCOP products, of which more than 100 are products of cooperatives and cooperative groups. In addition to meeting quality standards, establishments participating in the OCOP program have focused on improving packaging, labels, and traceability. Some establishments have seen their revenue increase by 30-40% compared to before. However, the production scale and consumption of many OCOP products are still not commensurate with their potential. Therefore, promoting product promotion and trade promotion through digital platforms is necessary.

Cooperatives in Ha Tinh are promoting products and trade through digital platforms.

Ms. Nguyen Thi Thanh Binh - Deputy Head of OCOP Department, Provincial New Rural Development Coordination Office said: Currently, TikTok Vietnam is organizing a training course to help cooperatives, cooperative groups, and OCOP entities in the area to become familiar with and proficient in knowledge and skills in promoting products and selling through digital transactions, including the TikTok platform. This is an opportunity for cooperatives to improve their management and sales capacity to promote product consumption.

Discussing the development direction of product promotion and consumption on digital platforms, Mr. Vo Ta Nghia - Deputy Director of Ha Tinh Department of Industry and Trade said: "Promoting and consuming products through electronic trading floors, social networking platforms, including TikTok, is a fairly popular form that cooperatives and business owners operate and is suitable for the e-commerce trend.

However, business owners need to pay attention to the legality as well as the content of contracts with social platforms and platforms; do not trade in prohibited items, counterfeit goods, goods that do not guarantee quality; do not livestream items that violate community standards such as knives, swords, electronic cigarettes, alcohol or other stimulants... Products in videos and images must match the information on the booth; do not use/film sensitive images, video content, images that violate intellectual property rights. At the same time, pay attention to the fees and charges to be paid to e-commerce platforms and the security of personal information and customers..."

According to Mr. Nghia, the Department of Industry and Trade of Ha Tinh will continue to organize training and guidance on how to sell products through e-commerce platforms; guide and promote participation in digital transformation, connect online trade towards promoting consumption and export of OCOP products, typical products of the province.

Thu Phuong

Source: https://baohatinh.vn/khoi-nghiep/hop-tac-xa-ha-tinh-trai-nghiem-ban-hang-qua-tiktok/255289.htm