Promising a summer tourism boom.

Amidst countless options, Yen Bai – the gateway to the Northwest region – is emerging as a captivating destination, not only for escaping the heat but also for discovering authentic and profound values. With impressive growth figures and a strong shift in its development strategy, Yen Bai's summer tourism in 2025 promises to be a booming season.

Yen Bai is ready for a vibrant tourist season.

Yen Bai province is expected to welcome over 9 million tourists during the period 2021-2025.

Yen Bai offers a variety of activities to attract tourists during the summer.

Yen Bai builds a smart tourism system.

Creative tourism - a highlight of tourism in the highlands of Yen Bai.

As major cities grapple with the intense summer heat, a new trend is emerging: a return to nature to escape the heat and enrich one's experiences. Among countless options, Yen Bai – the gateway to the Northwest region – is emerging as a captivating destination, not only for cooling off but also for discovering authentic and profound values. With impressive growth figures and a strong shift in its development strategy, Yen Bai's summer tourism in 2025 promises to be a booming season.

Many people are familiar with the golden hues of Mu Cang Chai during the rice harvest season, but the beauty of this place in summer takes on a completely different character. From May to July is the "water-filling season," when the terraced rice fields shimmer with water under the summer sun, resembling thousands of giant mirrors reflecting the clouds and sky. Mr. Tran Minh Duc, a tourist from Hanoi, shared: "I've seen many photos of Mu Cang Chai during the rice harvest season, but the beauty of the water-filling season truly overwhelmed me. It possesses a pristine, rustic, and vibrant beauty. The air here is much cooler than in Hanoi, even chilly in the evenings; it's a truly wonderful feeling."

If Mu Cang Chai is a vibrant symphony, then Tram Tau is a tranquil, soothing note. It's famous for its natural hot springs – an ideal destination for rejuvenation. The experience of soaking in the warm water amidst the vast mountain landscape, with the heat mingling with the cool highland air, is a healing therapy for both body and soul.

Moreover, Tram Tau is a paradise for trekking enthusiasts with majestic peaks like Ta Chi Nhu and Ta Xua, where visitors can witness breathtakingly beautiful sea of ​​white clouds. Further southeast, Thac Ba Lake emerges like a "Ha Long Bay on land" in the heart of Northwest Vietnam.

With over 1,300 islands of varying sizes covered in lush greenery, the lake's clear and calm surface in summer creates an absolutely peaceful atmosphere. Cruising on the lake, exploring fascinating caves like Thuy Tien Cave and Xuan Long Cave, and enjoying the rich flavors of local river fish specialties are experiences not to be missed.

Given its immense potential, Yen Bai province has made thorough preparations. The province has directed localities and tourism service businesses to improve product quality and ensure the safety of tourists. Many new tourism products linked to experiencing nature and local culture have been introduced, such as trekking tours combined with relaxation, and community tourism in villages; aiming for sustainable tourism development that both exploits the beauty of nature and preserves and promotes the unique cultural values ​​of the locality.

The first few months of 2025 have seen an optimistic start for Yen Bai's tourism industry. In the first five months, Yen Bai welcomed 1,262,952 visitors, reaching 63.1% of the plan and increasing by 8.3% compared to the same period in 2024.

Of these, international visitors reached 161,554, equivalent to 53.9% of the plan and a 6.5% increase compared to the same period in 2024. Revenue from tourism activities reached VND 1,063.8 billion, equivalent to 62.6% of the plan and a 13.1% increase compared to the same period. This demonstrates a significant improvement in the quality of products and services and the professionalization of travel agencies, transforming Yen Bai from a spontaneously developed destination into one capable of providing complete experiential packages with higher added value.

Instead of crowding onto busy beaches, a trip to Yen Bai this summer would be a worthwhile choice. Let the cascading waters of Mu Cang Chai wash away your worries, let the hot springs of Tram Tau warm your soul, and let the waters of Thac Ba Lake cleanse away all your fatigue. With careful preparation from the government, a diverse range of destinations, and the hospitality of the local people, Yen Bai is ready for an explosive summer, a journey back to nature, to its pristine values, and to yourself.

In the first five months of the year, Yen Bai welcomed 1,262,952 visitors, reaching 63.1% of the plan and increasing by 8.3% compared to the same period in 2024. Revenue from tourism activities reached VND 1,063.8 billion, reaching 62.6% of the plan and increasing by 13.1% compared to the same period. The difference between the growth rate of revenue and the number of visitors reveals a positive trend: tourists are spending more on each trip.

Hung Cuong

Source: https://baoyenbai.com.vn/226/351842/Hua-hen-bung-no-du-lich-he.aspx