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| International visitors experience Thuy Xuan incense village |
Many bright spots
Arriving in Hue on a beautiful day, the Australian tourist group spent a lot of time experiencing the ancient capital. Not only visiting the relics, they also visited many craft villages and enjoyed the delicious dishes typical of Hue cuisine . Ike Tort, a tourist in the group, summed up the trip with praise: "Hue is an impressive destination, beautiful scenery, wonderful cuisine. Here brings interesting experiences, urging me to come back many more times".
Ike Tort's sharing is also the common feeling of many tourists, expressing special affection for the land of Huong Ngu. That is also the reason why Hue is increasingly attracting tourists. Halfway through 2025, Hue tourism has achieved impressive growth figures. In June 2025 alone, the number of visitors to Hue is estimated at more than 648,000, an increase of more than 90% over the same period last year; of which, international visitors are nearly 141,000 (an increase of more than 50%). Domestic visitors increased by 105%, estimated at nearly 544,000.
Hue tourism has set a new milestone when in the first 6 months of 2025, the total number of visitors is estimated at more than 3.3 million, including nearly 1.2 million international visitors. This figure increased by 71% over the same period last year. The number of guests staying also grew well, estimated at nearly 1.3 million in the first half of the year. The increase in the number of visitors contributed to a 59% increase in tourism revenue, estimated at nearly 6,370 billion VND.
Not only has the gap to the annual visitor target (5.5 - 6 million) been gradually narrowed, Hue tourism has also attracted strong attention from tourists through many activities of the National Tourism Year and Hue Festival 2025. With many major events held such as: Opening of the National Tourism Year, Miss Vietnam finals, exhibition "Tourism Space, Cultural Heritage, Famous Places and Traditional Vietnamese Handicrafts"... the image of a safe - friendly - attractive Hue has been widely spread. In particular, data from Google Destination Insights has shown good news when Hue is in the top 10 Vietnamese cities searched the most by international visitors.
According to Director of the Department of Tourism Tran Thi Hoai Tram, with the opportunities from the National Tourism Year and the attention from the Ministry of Culture, Sports and Tourism; Vietnam National Administration of Tourism, Hue has just brought to 6 European countries, including: Italy, Switzerland, France, Poland, Czech Republic and Germany the strong impressions of culture and tourism of the ancient capital of Vietnam through tourism promotion and advertising programs. Fortunately, from the programs right in the host country, travel businesses and tourists were impressed and gave very good reviews about the destination of Hue. Through promotional activities, representatives of travel agencies in European countries have affirmed that they will arrange a schedule to survey and experience to bring visitors to Vietnam in general, Hue in particular.
Ready to open new doors
In 2025, Vietnam tourism aims to welcome 22-23 million international visitors, demonstrating its determination to make tourism a key economic sector of the country. Contributing to the common goal, Hue continues to implement breakthrough solutions, exploiting source markets well, promoting international tourist attraction and affirming its position as an attractive destination.
Director of the Tourism Promotion Information Center Truong Thanh Minh said that Hue tourism industry is actively expanding the international market, promoting cooperation to open flights to countries and territories. In addition, the industry also coordinates to welcome famtrip groups, KOLs (people with profound influence in the community) from Europe to survey, experience and introduce Hue tourism and culinary products. From these activities, products will be built and promoted more effectively and widely.
Representatives of the local tourism industry affirmed that with its new position as a centrally-governed city, Hue tourism is also strongly innovating to open new doors and welcome new opportunities. The Department of Tourism and related units, the tourism business community will implement solutions to increase the competitiveness of Hue tourism through diversifying markets, products, and supply chains.
In the coming time, Hue tourism industry will focus on developing unique, specialized, high-quality and high-value added products, while developing types that suit tourists' tastes. At the same time, the industry will also promote its image and support businesses in building new products such as health care tourism, MICE tourism, traditional craft villages, spiritual tourism, etc. to complement heritage tourism.
Hue tourism industry will continue to promote communication, build Hue tourism brand identity, position Hue as a green, clean, sustainable destination and attract traditional international tourists as well as potential markets.
Source: https://huengaynay.vn/du-lich/hue-diem-den-hap-dan-du-khach-155460.html
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