Hue will become a 'leading cultural heritage' destination.

Deputy Prime Minister Mai Van Chinh expressed confidence that Hue tourism will become a 'leading cultural heritage destination of Vietnam and the region'.

Báo Nông nghiệp Việt Nam•26/03/2025

On the evening of March 25th, the opening ceremony of the National Tourism Year – Hue 2025 officially took place at the stage on the banks of the Perfume River in front of Quoc Hoc High School (12 Le Loi Street, Hue City), with the theme "Hue – Ancient Capital, New Opportunities".

Attending the ceremony were Comrade Tran Cam Tu - Member of the Political Bureau, Secretary of the Central Committee of the Party, Standing Member of the Secretariat; Comrade Vu Hong Thanh - Member of the Central Committee of the Party, Vice Chairman of the National Assembly; Comrade Mai Van Chinh - Member of the Central Committee of the Party, Deputy Prime Minister; Comrade Nguyen Van Hung, Member of the Central Committee of the Party, Minister of Culture, Sports and Tourism, Head of the National Tourism Year Steering Committee; along with leaders and former leaders of the Party and State; representatives of central committees, ministries, and agencies, and provinces and cities…

Performances were presented at the opening night of the National Tourism Year – Hue 2025. Photo: Hieu Dinh.

Performances were presented at the opening night of the National Tourism Year – Hue 2025. Photo: Hieu Dinh.

Hue tourism will become a "leading cultural heritage destination in Vietnam and the region".

Speaking at the ceremony, Deputy Prime Minister Mai Van Chinh shared that tourism is a key economic sector, not only contributing to creating jobs and improving income for millions of workers, helping many households in remote areas escape poverty, bringing a new look and reviving historical sites after years of neglect, but also promoting cooperation, cultural exchange, international integration, building friendship, preserving peace, and helping the unique cultural values of the nation to be promoted, deeply ingrained, and spread domestically and internationally. In just two years, 2023 and 2024, Vietnam's tourism has recovered spectacularly, far exceeding planned targets and becoming one of the bright spots of the economy.

“Today, sharing in the atmosphere of excitement and pride as Hue is recognized as a centrally-governed city, we gather in the ancient capital, a land that embodies long-standing cultural values and where the sacred spirit of the nation resides. This event is even more significant as it coincides with the 50th anniversary of the liberation of Hue, a glorious historical milestone marking the indomitable spirit of the nation. The opening ceremony is the beginning of a series of cultural, sports, and tourism activities taking place throughout the country, promising to make Hue a tourism and cultural hub of Vietnam and the region, contributing to promoting and inspiring tourism among the people, and creating momentum to boost the tourism industry's recovery and sustainable development,” the Deputy Prime Minister said.

Deputy Prime Minister Mai Van Chinh speaks at the opening ceremony of the National Tourism Year – Hue 2025. Photo: Hieu Dinh.

Deputy Prime Minister Mai Van Chinh speaks at the opening ceremony of the National Tourism Year – Hue 2025. Photo: Hieu Dinh.

According to the Deputy Prime Minister, the National Tourism Year - Hue 2025 is not simply a purely cultural and tourism event, but also an emotional journey, a trip back in time to touch the endless beauty of the ancient capital; it affirms that Hue is not only a city of history but also a bright spot of the future, a unique cultural tourism center of the country, a symbol of innovation and development based on its strengths in heritage, elegance, gentleness, and hospitality of each person here.

“We believe that, with the special attention of the Party and the State; with the dynamism, creativity, and high determination of Party committees, government agencies, the business community, and the people, Hue tourism will become a ‘leading cultural heritage destination in Vietnam and the region,’ making increasingly important contributions to national development, bringing happiness to the people, contributing to the development of Vietnamese culture and people, and ensuring that Vietnamese civilization will forever endure and shine brightly in the flow of human civilization,” the Deputy Prime Minister emphasized.

6 key tasks

On this occasion, Deputy Prime Minister Mai Van Chinh requested the Ministry of Culture, Sports and Tourism, other ministries and agencies, Hue City, and localities nationwide to continue to build on the achievements made, strive to overcome difficulties and challenges, and proactively continue to coordinate effectively in implementing a number of key tasks.

The National Tourism Year 2025 in Hue will feature approximately 170 activities, including 8 national-level events. Photo: Hieu Dinh.

The National Tourism Year 2025 in Hue will feature approximately 170 activities, including 8 national-level events. Photo: Hieu Dinh.

Firstly, we need to implement comprehensive and synchronized solutions regarding planning and investment attraction to create distinctive and high-class tourism products linked to unique cultural heritage values.

Secondly, we need to accelerate digital transformation and apply technology to effectively communicate and promote tourism in Hue in particular and the Central coastal region in general, as well as the whole country; creating new spaces for tourism development, minimizing impacts on the environment, natural resources, landscapes, and heritage.

Thirdly, focus on building a civilized, friendly, and sustainable tourism environment; promote green transformation; strongly promote cultural heritage values to boost tourism, using tourism as a foundation for preserving, restoring, and promoting the value of local heritage.

Fourth, training and developing human resources for tourism, especially equipping them with professional skills and fostering a professional mindset for tourism.

Fifth, strengthen linkages and cooperation between localities, creating a chain of destinations called "Ancient Capital Journey," in which Hue must be the driving force and highlight attracting tourists.

Sixth, focus on developing tourism infrastructure, improving services, and ensuring a safe tourism environment; while continuing to promote the preservation and development of heritage values so that Hue City remains an attractive destination on the international tourism map. Pay attention to building a cultured lifestyle and civilized, friendly behavior so that "Every Hue citizen is truly an ambassador of culture and tourism"; and take responsibility for preserving and protecting the environment and landscape, as these are the lifeblood of today and tomorrow.

Chairman of the People's Committee of Hue City, Nguyen Van Phuong, delivers a speech. Photo: Hieu Dinh.

Chairman of the People's Committee of Hue City, Nguyen Van Phuong, delivers a speech. Photo: Hieu Dinh.

According to Mr. Nguyen Van Phuong, Chairman of the People's Committee of Hue City, hosting the National Tourism Year 2025 is an opportunity for Hue to showcase its cultural, historical, and natural beauty to domestic and international tourists; a strong determination to continue preserving, honoring, and spreading traditional cultural values; and an opportunity for Hue to affirm its aspiration to rise, innovate, and create, towards a sustainable future in the new era – the era of national progress.

"Hue hopes and is committed to bringing a vibrant tourism year with a series of events, festivals, and unique art programs to honor heritage values, while creating opportunities for tourists to experience the harmonious blend of tradition and modernity," Mr. Phuong shared.

The opening art program of the National Tourism Year 2025, themed "The River's Confession," consists of three chapters: The Legend of a River; The Convergence of Rivers; and The New Flow of Rivers.
Over 800 actors, singers, famous artists, and members of the public, along with international art troupes from China and South Korea, performed a series of spectacular, grandly staged, and high-quality artistic performances. The opening night also featured many unique and novel activities such as: drone light shows, electronic water drums, panorama water music, flying dragons, paragliding; fireworks displays…; attracting thousands of locals and tourists to enjoy.
The National Tourism Year 2025 in Hue will feature approximately 170 activities, including 8 national-level events. Hue City expects to attract 4.8 - 5 million visitors this year, with international tourists accounting for 38 - 40%, generating revenue of 10,800 - 11,200 billion VND.

Source: https://nongnghiep.vn/hue-se-tro-thanh-diem-den-di-san-van-hoa-hang-dau-d744903.html