Effective trade promotion channel

Effective trade and export promotion channel

The International Outdoor Fashion Fair in Quy Nhon City (Q-Fair 2024) brings together over 100 prestigious outdoor product exhibition businesses from Vietnam and other countries and territories such as China, Malaysia, Taiwan (China), France, Spain... with over 1,000 booths.

Taking place from March 9 to 12 at Nguyen Tat Thanh Square, in addition to the exhibition activities, the Fair will have a series of large-scale events to connect trade, introduce and promote Vietnam's outdoor wood products as well as the image of the land and people of Vietnam and Binh Dinh province.

Opening of the International Outdoor Fashion Fair in Quy Nhon 2024

Speaking at the opening of the Fair, Mr. Nguyen Quoc Tri - Deputy Minister of Agriculture and Rural Development said that the export value of wood and forestry products in 2023 decreased unprecedentedly in history, reaching 14.47 billion USD, down 15.4% compared to 2022. In 2024, due to the impact of geopolitical conflicts that have not shown signs of cooling down, natural disasters, climate change are complicated and unpredictable, the world economy is still facing many difficulties, the supply chain is still broken, inflation is high, consumers continue to tighten spending on non-essential products in general, wood and our products in particular. Therefore, organizing the Fair is a very necessary activity to regain growth in wood and forestry exports.

“With thousands of booths, attracting hundreds of thousands of visitors, this will be an effective trade promotion channel; creating many connections, exchanges, and cooperation; helping to bring the image of Vietnamese wood and wood products to customers around the world , attracting customers to Vietnamese wood and wood products; helping the wood processing and forestry industry regain growth momentum in 2024 and the following years” , Deputy Minister Nguyen Quoc Tri shared.

According to some international research organizations, the market for indoor and outdoor wooden furniture will be 644.1 billion USD by 2030 and with a compound growth rate of 5.7% in the period 2022-2030, in which the positive growth of demand for outdoor wooden furniture is forecasted, stemming from the trend of world consumers increasingly favoring materials of natural origin and being environmentally friendly.

This can be considered a driving force for the wood industry to continue to overcome immediate difficulties and challenges, have a long-term sustainable development strategy, continue to improve quality, diversify products, expand new export markets, and at the same time, promote strong product segments in traditional markets.

In addition, actively promote trade through organizing and participating in exhibitions and trade fairs, introducing products to partner businesses and consumers to promote product consumption as well as expand cooperative relationships and attract investment.

Mr. Vu Ba Phu - Director of the Trade Promotion Agency ( Ministry of Industry and Trade ) believes that with the consensus, proactive and active participation of ministries, branches, localities, and domestic and foreign wood industry enterprises, the 2024 Quy Nhon International Outdoor Style Goods Fair will be an effective trade promotion channel to help wood industry enterprises develop the market, proactively participate in the global production chain, contributing to the goal of making the wood processing industry an important economic sector by 2030; building and developing prestigious Vietnamese wood product brands in the domestic and international markets; striving for Vietnam to be among the world's leading countries in the production, processing, and export of wood and wood products.

Expanding cooperation opportunities, seeking sustainable development solutions

Each year, the Vietnamese wood industry exports an average of over 10 billion USD, making Vietnam the 5th largest exporter of wood and wood products in the world, the second in Asia and the top in Southeast Asia. In particular, Binh Dinh is one of the 4 largest wood processing and exporting centers in the country, the wood industry accounts for more than 60% of Binh Dinh's export value. In particular, Binh Dinh is increasingly asserting its superiority in technical wood products and outdoor wooden furniture in the domestic and international supply chain.

Customers visit booths at the Fair

Mr. Pham Anh Tuan - Chairman of Binh Dinh Provincial People's Committee said that Binh Dinh is one of the provinces with the largest number of wood processing factories in the country, concentrated in Phu Tai Industrial Park and Long My Industrial Park, with about 300 wood processing enterprises in operation, of which 245 enterprises have come into operation, with a total investment capital of about 12,000 billion VND. Main consumption markets: USA, EU, UK, Australia, Japan....

The 2024 Quy Nhon International Outdoor Fashion Fair is the first wood industry fair held in Binh Dinh. This fair has had a thorough, professional, and unique investment in the design and construction of many wooden houses with an unprecedented scale, bringing innovative and creative images and spaces that are worth noting in the trade promotion and export activities of Binh Dinh province.

Binh Dinh provincial leaders also believe that the Fair will be held annually to implement Binh Dinh province's strategy to turn the wood industry into a spearhead industry with greener and more sustainable development based on advanced technology and digital transformation.

Booth participating in the Fair

On this occasion, Binh Dinh province calls for and hopes that organizations, associations, and businesses will be interested in researching and exploring investment and trade cooperation opportunities in Binh Dinh province, especially in the field of production and processing of wood and wood products, with the development orientation to 2030, Binh Dinh's main export items are wood and wood products worth about more than 1 billion USD. "We are committed to creating the best conditions and providing the most active support for partners and businesses to cooperate in investment, production and business conveniently and effectively in the locality," said Mr. Pham Anh Tuan.

Not only does it promote products and brands, but it also opens up opportunities for cooperation, finding solutions, sharing experiences, and building strategic partnerships to overcome difficulties, not only in the international market but also in the domestic business environment, thereby creating strategic and sustainable connections.

Mr. Le Minh Thien - Vice President of Vietnam Timber and Forest Products Association, President of Binh Dinh Timber and Forest Products Association and Head of Q-Fair 2024 Organizing Committee believes that the 2024 Quy Nhon International Outdoor Fashion Fair will be an effective trade and export promotion channel to help wood industry enterprises have the opportunity to introduce and promote their products, a meeting place for creativity and innovation so that businesses can take advantage of this opportunity to find positive solutions, connect with potential partners and together bring Vietnam's wood industry to new heights, together overcome all challenges, build a strong, quality wood industry with a position in the international market.

Source: https://congthuong.vn/hoi-cho-quoc-te-hang-phong-cach-ngoai-troi-quy-nhon-2024-kenh-xuc-tien-thuong-mai-hieu-qua-307691.html