Customers are turning their backs on foldable screen smartphones.

Despite foldable smartphones being a unique product and having a higher value than traditional phone models, Samsung faced its biggest loss during the period, with a 21% drop in shipments compared to the same period last year.

High price is the reason why users are still not interested in foldable screen smartphones.

Samsung retained its lead with 56% of the global market share in Q3 2024, despite losing some ground to rivals like Huawei, according to a report from Counterpoint Research . The Chinese company increased its market share from 13% to 15%, while Xiaomi recorded an impressive 185% growth year-on-year in 2023.

The decline of foldable smartphones

Despite the success of some companies, global foldable smartphone sales fell 1% year-on-year, marking the first time the market has seen a decline in the third quarter. The main reason was the unimpressive launch of the Galaxy Z Fold 6 and Galaxy Z Flip 6, as both devices failed to create significant upgrade momentum compared to previous generations.

Jene Park, senior analyst at Counterpoint Research , said high prices are one of the biggest barriers to the consumption of foldable smartphones. He said the global foldable smartphone market is in a transition period, from niche to mainstream segment, but facing many challenges.

Total foldable smartphone sales in Q3 2024 decreased by 1% compared to Q3 2023

PHOTO: Counterpoint Research

While those who have upgraded to book-style foldable devices report high levels of satisfaction, the high price tag is still holding many back. Park also stressed that if manufacturers like Samsung and Huawei can improve their pricing, improve their technological reliability, and increase consumer awareness, the market can weather the current difficult times. However, with foldable smartphones still not attracting the same attention as conventional models, it is difficult to expect manufacturers to reduce costs to offer future-generation models at competitive prices.

In short, the foldable smartphone market may remain limited in the coming years, although there are still positive hopes for the near future.

Source: https://thanhnien.vn/khach-hang-dang-quay-lung-voi-smartphone-man-hinh-gap-185241130104029771.htm