Katy Perry's crisis

Public relations experts believe Katy Perry's declining career can be salvaged, but it depends on the quality of her upcoming album.

After the humiliating defeat of Woman's World, Katy Perry's new single is Lifetimes Despite receiving positive feedback, it also dropped out of the Spotify charts in the US and worldwide just 24 hours after its launch.

Eric Schiffer, president of Reputation Management Consultants and a leading public relations expert, believes Perry is experiencing a career crisis due to a series of failed projects, followed by controversies surrounding his unacceptable behavior and attitude on the judging panel.

He commented: "For a singer in crisis, a new release could be a lifesaver, but it also has the potential to crush their passion."

Lifetimes better Woman's World but still received criticism

Under the comments section of the music video Many listeners commented that " Lifetimes " has a catchy, easy-to-listen-to melody and the lyrics are not difficult to remember. They regretted that Perry didn't choose it as the opening single for her upcoming album, as at least the song would be less controversial. Woman's World

However, critical writers argue that Lifetimes , composed by eight people, is generally unremarkable, with a lackluster melody. The lyrics have been criticized as naive and even silly. In particular, the line: "I'm gonna love you 'til the end and then repeat it" I've been criticized so much for repeating myself that I'm fed up with it.

Katy Perry's "Lifetimes" has been criticized as a bland and shallow production. Photo: @katyperry.

"The best compliment I can give the song is its nostalgic quality, vaguely reminiscent of Katy's heyday in the 2010s," Eric Schiffer commented.

From a visual perspective, the music video Lifetimes It's a party scene that lasts from early morning until late at night, featuring the female protagonist dancing, singing, and having a blast in a colorful setting, a common theme in similar music videos.

In terms of reach and influence, this product is showing signs of weakness, failing to dominate music charts or be mentioned in social media discussions, according to... BI.

After 3 days of release, the MV Lifetimes It only garnered just over 1.9 million views on YouTube, a number considered a record low. This means that the majority weren't very interested. Lifetimes.

Clearly, Perry is eager to return to her pop star status by consistently releasing heavily promoted songs with polished music videos, just as she did before. However, her two new singles have been met with negativity and indifference, reflecting Perry's increasingly shaky position in pop culture.

Will the new album revive his career?

As a crisis management expert, Schiffer advised Perry to change and refresh his approach to the audience and his musical style, trying to attract new, younger fans, instead of just evoking nostalgia among the 80s and early 90s generation.

According to experts, Orlando Bloom's wife should consider arranging a live interview to give the public a better understanding of her choices, especially her decision to collaborate with Dr. Luke, a music producer with a controversial past, including a sexual harassment scandal involving singer Kesha.

Schiffer found Perry's collaboration with Dr. Luke on the single confusing and unacceptable. Women's World . He said: "Katy was wrong to emphasize the message of empowering women when the producer allegedly did the opposite."

Perry's future strategies remain unclear, but Schiffer believes that transparency and authenticity are key to attracting Gen Z audiences.

Katy Perry's bold look in her new album. Photo: @katyperry.

Amidst the crisis, Perry's career could still be salvaged if his upcoming album is released. 143 , achieving explosive effect. Schiffer cites Kanye West as an example; despite Kim Kardashian's ex-husband being embroiled in controversies day after day (most notably his anti-Semitic and racist remarks), the rapper still boasts hit songs that topped the Billboard charts this year.

"The key to brand recovery is whether Katy can create appeal with her product. The first single struggled, the second seems to be doing better, but it's still too early to conclude the album is a failure. We'll have the answer when she releases the full album," Schiffer said. Business Insider.

In the album 143 With the album set to be released soon, Perry describes it as "a glamorous, bold comeback, showcasing the style of a multi-talented artist, powerful, provocative pop anthems." Audiences and critics alike are eagerly awaiting its release on September 20th.

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