Boosting year-end shopping demand.

To stimulate consumer spending during the year-end season, many traditional markets in the city are implementing attractive promotional programs, helping to support small traders and create a vibrant shopping atmosphere.

The organizers of Dong Da Market present prizes to winning customers. Photo: KH

Recently, the Management Board of Dong Da Market (Hai Chau Ward) launched a year-end shopping promotion program with the theme "Come to Dong Da Market, shop to your heart's content, and win amazing gifts," attracting the attention of many traders and residents.

According to Mr. Nguyen Thu, Head of the Dong Da Market Management Board, traditional markets have faced significant pressure from the rapid development of e-commerce, supermarkets, and convenience stores. This has had a considerable impact on the lives and businesses of small traders.

"If traditional markets don't proactively change and don't implement practical activities to attract customers, they risk gradually losing their position and becoming a distinctive cultural feature of the city," Mr. Thu shared.

Based on that reality, this shopping stimulus program is seen as a "breath of fresh air," not only aiming to increase immediate revenue but also towards the long-term goal of rebuilding the image of Dong Da Market as a friendly, high-quality market, gradually regaining the trust and loyalty of consumers.

People receive their prize winnings at Hoa Cuong wholesale market. Photo: KH

According to the program rules, for every purchase of 200,000 VND or more at participating stores, customers will receive one raffle ticket with many valuable prizes and thousands of practical gifts. Major prizes include an AQUA refrigerator worth nearly 6 million VND, an induction cooker worth over 1 million VND, a rice cooker, a handheld steam iron… along with many other essential items.

Ms. Nguyen Thi Hong Vinh (residing in Hai Chau ward) said: "I hope the Market Management Board will organize more activities like this so that people will return to shop at the traditional market more often."

At Hoa Cuong wholesale market, a large-scale program to stimulate end-of-year shopping is also being implemented.

According to Mr. Diep Hoang Thong Anh, Deputy Director of the Da Nang Market Management and Development Company, in order to stimulate consumer spending and support small traders at the end of the year, Hoa Cuong wholesale market is organizing the "Exciting Promotion - Celebrating the New Year 2026" program, which will take place from December 24, 2025 to January 2, 2026, or until all gifts are gone.

Accordingly, for every purchase of 200,000 VND or more, customers will receive one raffle ticket from the stall owner, with a guaranteed 100% chance of winning. Prizes include essential products, OCOP products, specialties of Da Nang city, and many valuable gifts such as fans, rice cookers, electric kettles, etc.

As a small business owner who has been associated with Hoa Cuong wholesale market for many years, Ms. Nguyen Thi Man said that the promotional program not only contributes to increasing the number of customers coming to the market but also creates opportunities for small business owners to promote their products and boost sales during the year-end period.

According to Mr. Diep Hoang Thong Anh, with over 1,200 business households, Hoa Cuong wholesale market mainly operates from night to early morning. Implementing the shopping stimulus program is considered a practical solution to create a vibrant trading atmosphere, support small traders in developing their businesses, and simultaneously bring many benefits to consumers while contributing to the cultural identity of Da Nang in modern life.

Source: https://baodanang.vn/kich-cau-mua-sam-cuoi-nam-3316808.html