Livestream is the fastest way for sellers to reach more audiences, bringing in higher revenue with relatively low investment.
One of the highlights of the Conference on promoting regional linkages in developing e-commerce in the Central Highlands region recently organized by the Department of E-commerce and Digital Economy was the special livestream session of MC-KOC Thuy Dung right in the auditorium. With a passionate and inspiring sharing, KOC introduced the advantages of livestream as well as how to organize a successful livestream session; at the same time, practiced a special livestream session to introduce and promote some typical products of the Central Highlands province. The livestream session received the attention and response of many businesses looking for opportunities on digital platforms to conquer the large consumer market.
Mr. Nguyen Lam Thanh - Representative of Tikotk Vietnam emphasized: "TikTok's policies and support tools are developed to build a safe online environment for the community. And we believe that users will support and take advantage of these tools to create a positive and open TikTok platform for everyone."
Regarding the Proud Vietnamese Products Campaign on TikTok Shop, Mr. Nguyen Lam Thanh said that the program is organized with the goal of promoting the introduction of quality Vietnamese products, services and brands ; providing reputable business addresses so that consumers have full information and choose Vietnamese products, services and brands in the market .
Through partners such as Steering Committees of the Campaign "Vietnamese people prioritize using Vietnamese goods" of localities, professional associations, local departments , branches , and industries, TikTok will support from $100-200 ads-credit for each video introducing Vietnamese businesses, products, and services that the partner organization introduces. Each partner of the program can introduce up to 100 Vietnamese businesses, products, and services to participate in the #TuHaoHangViet program.
Director of the Department of E-commerce and Digital Economy Le Hoang Oanh
According to Director of the Department of E-commerce and Digital Economy Le Hoang Oanh, the Central Highlands is known for its strengths in agricultural products such as coffee, pepper, rubber, specialty fruits and typical handicraft products. These products are not only of high quality but also bear the mark of the Central Highlands. The Director believes that e-commerce is an important bridge for these products to be widely consumed in the provinces in the Central Highlands as well as expanding the consumption market throughout the country.
In recent years, thanks to the promotion of e-commerce development, including effective use of livestreaming, businesses in the Central Highlands have continuously proactively promoted the region's typical products to domestic and foreign consumers.
Mr. Nguyen Lam Thanh - TikTok Representative in Vietnam
At the Conference on promoting regional linkages in e-commerce development in the Central Highlands, Mr. Nguyen Lam Thanh shared the "Success stories on TikTokshop" of two typical brands from the Central Highlands: Phuong Di Honey ( Gia Lai province), Hana Ban Me (Dak Lak province).
Photo of Phuong Di Honey brand on TikTok Shop
Accordingly, Phuong Di Honey is one of the first local sellers to join TikTok Shop (June 2022 ) with a high level of engagement with the platform . After joining, Phuong Di Honey has applied the ACE model to selling on TikTok Shop with a variety of products . In addition, to maintain a regular weekly content production frequency , every day, every 4-6 hours, Phuong Di Honey will have a livestream session to introduce products on the platform.
Thanks to that, Phuong Di Honey brand increased revenue by 64%, contributing 20% of the company's total revenue. The Company's Tik Tok channel reached 238k likes and 91k followers with more than 22k purchases compared to the same period in 2023 .
Also coming from the Central Highlands, Hana Ban Me is a successful brand on the Tiktok platform thanks to taking advantage of livestreaming. The representative of the Hana Ban Me brand confided, “In June 2021 , due to the impact of the Covid-19 epidemic, I chose to return to my hometown with my family. At that time, I went to work on the farm and filmed short clips recording my parents' daily life , the times when my mother pressed peanut oil, my father picked coffee, picked durian, and the way my mother selected each avocado... All were recreated in a vivid, realistic and close way. Those clips were selected and posted on the Tiktok channel, helping readers feel more clearly about life as well as the products from the Central Highlands that we provide".
It can be said that Hana Ban Me is successful in selling on TikTok Shop thanks to exploiting and focusing on the strengths of the business (in terms of methods, technology, techniques, factories, raw material areas...) and effectively exploiting resources, along with that, cooperating with KOLs and KOCs through affiliate marketing.
After finding her own direction, Hana Ban Me developed the Tik Tok Shop channel with many specialties of the Central Highlands, rated 4.7 stars, with more than 75,000 sales. Hana Ban Me channel currently has 1,200,000 followers, including many well-interactive videos , loved by readers.
Photo of Hana Ban Me brand on TikTok Shop
These are just two of the many businesses and business households that have succeeded on Tiktok Shop thanks to livestream.
Affirming the effectiveness of livestreaming on online platforms, MC-KOC Thuy Dung said: “Livestreaming is not fussy or complicated, it is a way from heart to heart. As long as the seller is sincere, open, and enthusiastic in introducing, the buyer will feel secure to “close the deal” to buy the product.”
MC-KOC Thuy Dung
Undeniably, livestream sales has been and is one of the fastest growing industries with a lot of potential, and is used as a strategy to help businesses achieve their business goals.
This will also be one of the important contents prioritized by the Department of E-commerce and Digital Economy to include in the Program of the Conference series to promote regional linkages in e-commerce development in economic regions held in 2024 and the following years.
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