Although the digital transformation wave is taking place strongly with the explosion of digital financial services, not everyone is ready to step into the technology era. The reality in many suburban, rural areas or among the elderly, manual laborers... shows the opposite. For them, convenience does not lie in applications or QR codes on the phone, but comes from closeness and friendly guidance from staff.
Therefore, since December 2024, The Gioi Di Dong Group has brought financial services right inside The Gioi Di Dong and Dien May Xanh stores near home, where there are always staff ready to support customers. No need to take advantage of office hours, no need to wait in line at the ATM, people now only need a few minutes to move to transfer money, withdraw money, pay bills easily, with just a citizen ID card.
Mobile World staff are always ready to support customers, even on weekends and holidays.
Ms. Ngo Hoa, a former civil servant in An Giang, said she did not know how to use a smartphone. She usually receives her pension at the post office and goes to the nearby Dien May Xanh store to send money to her son who is studying at a university in Ho Chi Minh City. She shared: “I only need to go a few minutes to the store, and the staff will do everything for me from A to Z. It is quick, clear and very reassuring.”
After half a year of practical implementation at Mobile World, the results show that this is a service that is creating value for the community, especially for user groups that have not been effectively served by the traditional financial system or digital banks. Currently, this chain also possesses many distinct advantages in the market providing the above services.
Amidst an increasingly crowded market with many similar models emerging, The Gioi Di Dong is still the name that maintains its pioneering position.
The first advantage is the dense network of stores with more than 3,000 stores from urban to rural areas. With this widespread system, people can easily access essential financial services without having to travel far or depend on traditional banking infrastructure.
At the same time, reasonable fees, diverse services and a team of well-trained, capable staff are always available to serve and meet all customer requirements.
Transfer and withdrawal fees are kept at the same or lower levels than interbank or ATM transactions, but come with an enthusiastic service experience, without technical barriers. Customers can deposit money with fees ranging from 11,000 VND to a maximum of only 22,000 VND, and withdraw money with fees ranging from 3,300 VND to a maximum of 13,200 VND - applicable to transactions up to 20 million VND. In addition, customers using the service through VPBank are also exempted from deposit and transfer fees.
The Gioi Di Dong supports most domestic banks with customer deposit and withdrawal limits ranging from 50,000 VND to 20 million VND/day.
The Gioi Di Dong and Dien May Xanh have established an interbank transaction system with more than 40 popular banks. All can be done quickly at the store near your home, quickly and conveniently. Not only that, with a deep ecosystem of utilities, people coming to the store can not only shop for technology devices but also pay bills or perform financial services, insurance and telecommunications utilities.
With that foundation, when deploying the “ATM” model, Mobile World can easily make financial services a part of people’s consumption behavior. A person who comes to buy a phone card can conveniently withdraw money for use.
“The Gioi Di Dong has been deployed with serious investment, solid infrastructure, and dedicated staff. Convenience, optimal cost and dedicated care are the factors that have helped The Gioi Di Dong not only pioneer, but also maintain its leading position,” said the brand representative.
Source: https://dantri.com.vn/kinh-doanh/loi-the-cua-dich-vu-nap-rut-chuyen-tien-cua-the-gioi-di-dong-qua-ngan-hang-20250528191008114.htm
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