Marketing Journey: HaUI and the mission of training high-quality Marketing human resources

The "Marketing Journey Season 2" contest, successfully organized by the School of Economics, Hanoi University of Industry, concluded a challenging and emotional journey.

On the evening of May 28, the Final Night of the "Marketing Journey Season 2" Competition organized by the School of Economics , Hanoi University of Industry (HaUI) took place with great success, concluding a journey full of challenges and emotions. The event was not only an academic playground but also a testament to the quality of training and the ability to meet the human resource needs of the Marketing industry of the school in the context of new economic development.

The "Marketing Journey Season 2" competition demonstrated impressive scale and appeal when attracting the participation of 124 teams with more than 360 contestants from 45 universities nationwide. The teams went through challenging and professional rounds, including "Research" (Market research and customer insights), "Ideation" (Proposing ideas and communication messages), "Execution" (IMC planning and implementing ideas on TikTok), and the "Grand Final" with dramatic pitching and debate.

Speaking at the event, Dr. Truong Thanh Hang - Vice Principal of the School of Economics - emphasized: Marketing Journey is a quality playground, helping students demonstrate their strategic thinking, creativity, teamwork skills and passion for the industry, while also providing them with an opportunity to gain practical experience.

The success of competitions like "Marketing Journey" and the outstanding abilities of the contestants clearly reflect the quality of Marketing training at Hanoi University of Industry.

HaUI's undergraduate Marketing program is designed with an application orientation, in the context of globalization and the rapid development of the technological revolution, to provide basic knowledge of economics, business and in-depth marketing knowledge.

The core objective is to support students in forming and developing professional marketing skills, with the ability to design thinking, implement and control marketing programs. The school focuses on training students in the spirit of cooperation, courage, discipline, professional ethics and the ability to continuously self-study.

The efforts in training and organizing practical activities of Hanoi University of Industry are becoming more meaningful in the context of the increasing demand for human resources in the Marketing industry. In particular, with the Politburo issuing Resolution No. 68-NQ/TW dated May 4, 2025 on private economic development, a period of strong development of the private enterprise sector is forecast to open.

This growth inevitably leads to a great demand for Marketing experts who are capable of building brands, market access strategies and promoting competitiveness for businesses. The systematic training programs and large-scale competitions such as "Marketing Journey" of HaUI are proactive steps, directly contributing to the supply of high-quality human resources, promptly meeting the urgent needs of the country.

Through the close combination of theory and practice, Hanoi University of Industry is gradually affirming its important role in training a generation of talented and courageous Marketers, ready to conquer challenges and create success in the digital economic era.

Ha An

Source: https://vtcnews.vn/marketing-journey-haui-va-su-menh-dao-tao-nhan-luc-marketing-chat-luong-cao-ar945948.html