Masterise Homes organizes an event connecting domestic and international F&B businesses

This event opens the way to realize the goal of developing a professional commercial business model, following global trends at The Global City; thereby bringing sustainable profit opportunities to both subjects: F&B business owners expanding their business and customers investing in townhouses at The Global City.

Sự kiện "Kết nối các doanh nghiệp F&B trong nước và quốc tế" diễn ra tại Trung tâm mới The Global City với sự tham gia của hơn 100 doanh nghiệp hàng đầu — The event "Connecting domestic and international F&B businesses" took place at the new center The Global City with the participation of more than 100 leading businesses.

Recognizing that rapid urbanization, changes in customer needs and behaviors, and global development trends are driving significant growth in the F&B and retail industries in Vietnam, Masterise Homes has outlined a very clear development roadmap to build an international standard commercial area at The Global City, with a professional operating and management model on par with developed countries around the world .

Masterise Homes đã vạch ra lộ trình phát triển rất rõ ràng để xây dựng một khu thương mại chuẩn quốc tế tại The Global City — Masterise Homes has outlined a very clear development roadmap to build an international standard commercial area at The Global City.

In parallel with completing entertainment facilities and creating festival events to attract tourists to the new center, Masterise Homes has continuously signed cooperation agreements with domestic and foreign F&B and retail brands. In November 2022, signed commercial cooperation agreements with famous brands such as: Pizza 4P's, Pasteur Street Brewing, Yen Sushi & Sake Pub chain, Yen Sushi Premium, Shamoji, Omasake, Mylife Coffee under the Mylife Company system. In April 2023, together with partner Druce in Singapore, continued to bring famous F&B brands in the Lion Island to The Global City.

Aiming to promote cooperation with F&B brands in 2023, Masterise Homes joins Vietcetera - the unit that has successfully organized the Vietnam F&B Industry Conference for 4 consecutive years, creating an event to connect experts and businesses in the F&B industry, opening up opportunities for development and business expansion at the new Center The Global City. The event is also the first step in the plan to develop a commercial area according to international standards with a modern business model, methodical planning, professional management and operation to meet the strict requirements of international brands, creating a sustainable business environment for businesses.

The discussion session with the participation of industry experts provided useful information for foreign enterprises in the F&B business in Vietnam.

Within the framework of the event, at the discussion session for F&B businesses with the topic "Unlocking investment opportunities" with the participation of industry experts such as Mr. Thue Quist Thomasen (CEO Decision Lab), Greg Ohan (CEO, co-founder of The Sentry), Mr. Steven Townsend (CEO Studio Urban Design Vietnam), F&B businesses accessed useful information, had their experiences shared by industry experts and had their questions answered about the food and beverage business in Vietnam for foreign businesses, the role of shophouses in the context of urban regeneration, and at the same time better understood the potential and development trends of the F&B industry in general. The event attracted more than 100 famous domestic F&B brands and more than 20 brands from Singapore, providing opportunities to expand and develop business in an international standard urban area that is estimated to welcome 40,000 residents and 20,000 office workers upon completion, while also benefiting from the heavy traffic from neighboring residential areas such as Thao Dien, Thu Thiem, etc.

Ông Gibran Bukhari, Giám đốc Khối Kinh doanh, Masterise Homes chia sẻ về tiềm năng kinh doanh sinh lời và phát triển lâu dài tại The Global City — Mr. Gibran Bukhari, Director of Business Division, Masterise Homes shares about the potential for profitable business and long-term development at The Global City

Mr. Gibran Bukhari, Director of Business Division, Masterise Homes shared: "This event for retail and F&B businesses is the first step in the plan to develop a professional commercial business model, following global trends at The Global City in particular and all projects of Masterise Homes in general. Not only stopping at selling real estate products, we will always accompany customers throughout the ownership process to help them achieve their investment goals and earn the desired profits. With the advantage of location and available potential, we are completely confident that we can bring a stable source of customers to play and shop at The Global City. Therefore, developing an international standard commercial area and operating professionally is an important factor for The Global City to become a bustling new Center - an unmissable destination for domestic and foreign tourists, thereby opening up profitable business opportunities and long-term development for investors and retail businesses. domestic and foreign retail".

At the same time, at the event, Masterise Homes signed a commercial cooperation agreement with famous F&B brands from Singapore such as: Jlogo Holdings True Cost, All Day Café, Hei Bai Chao, Daruma Tavern, Aladdin Indian Cuisine, Khan Saab; and domestic brands such as AQ Goumet & Dine, Takumi-Tei Saigon, Kyo-Tei (belonging to AQ Development), CTY Kitchen & Bar, ... marking the presence of these brands along with a series of domestic F&B brands in The Global City urban area, increasing the excitement of the townhouse area.

Ngay trong sự kiện, Masterise Homes đã ký kết với hơp tác thương mại với các thương hiệu F&B nổi tiếng từ Singapore và các thương hiệu hàng đầu trong nước, gia tăng sự sôi động cho khu nhà phố SOHO tại The Global City — Right at the event, Masterise Homes signed commercial cooperation agreements with famous F&B brands from Singapore and leading domestic brands, increasing the excitement of the SOHO townhouse area at The Global City.

Ms. Chua Yeong Ling Eve - representative of Hei Bai Chao brand from Singapore shared: "We found similarities in planning and commercial development potential between Marina Bay area and The Global City, Marina Bay quickly became the new downtown of Singapore and brought huge profits to F&B business owners. The F&B industry in Vietnam is growing very well and The Global City has all the necessary factors to expand the brand and long-term business such as location, number of customers, investment scale...; I believe The Global City is a version of Marina Bay in Vietnam that businesses do not want to miss".

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