MERAPLION - Transforming to better serve Vietnamese families

After 26 years of accompanying Vietnamese families through familiar health care products, Merap officially entered a new development phase with the name MERAPLION - marking a strong transformation to elevate the brand and better serve the community.

Representative of the Board of Directors of MERAPLION

Familiar Brand - New Thinking

MERAPLION is the result of a strategic partnership between Merap and Lion Corporation - Japan's leading company in the personal healthcare industry. This partnership not only helps to continue the journey of sustainable development, but also brings about innovations in management, product and service development.

Ms. Phan Thi Thanh Thuy , CEO MERAPLION share:

"We are not simply changing our name, but starting a comprehensive transformation journey to approach Japanese standards. During that journey, MERAPLION still maintains Merap's core values - from understanding customers to responsibility - and is committed to providing quality products and dedicated services."

Ms. Phan Thi Thanh Thuy - CEO MERAPLION

Technology Pioneer - Everyday Companion

With the vision of becoming a pioneer in the field of daily health care, Lion Corporation has made a difference by redesigning habits and affirming its position as "The No. 1 Oral Care Company in Japan" (*). MERAPLION will represent the group to officially develop and distribute Lion's oral care products in the Vietnamese market, bringing customers pioneering oral care solutions in technology. In addition, as a member of Lion Corporation, Japan - we will also "continuously create positive habits for every Vietnamese family".

(*) According to INTAGE SRI+ report (CY2024)

Crystallizing identity - Raising standards

With the campaign " Crystallizing identity - Elevating brand ", MERAPLION affirms: still maintaining the same commitment to service, but with higher standards - clearer, more transparent and closer.

Ms. Phan Thi Thanh Thuy emphasized:

"Vietnamese consumers always want to feel secure when choosing products, they always need trustworthy brands. Therefore, we develop responsibly - without noise, without imposition - always respecting habits, listening to needs and constantly improving service quality. We are maximizing customer touch points, expanding proactive listening channels from customers on many platforms, along with changes in product packaging to bring the most convenient and transparent experiences to customers about the origin, quality of products and services, especially with products that are trusted by millions of Vietnamese families such as Xisat, Osla, Benita, Medoral ...

Along with standardizing management according to the group's orientation, Lion is promoting technology transfer to MERAPLION , expanding production scale and developing products for many segments, meeting the increasingly diverse needs of the market.

MERAPLION Team

MERAPLION does not end the journey of a Vietnamese brand, but continues to write the story of maturity - with higher standards and the desire to better serve every Vietnamese family.

Source: https://thanhnien.vn/meraplion-chuyen-minh-de-phung-su-tot-hon-cho-gia-dinh-viet-185250804104610045.htm