The event marks a bold and inspiring step in bringing water puppetry – a unique form of folk heritage – into the beauty experiences of the modern younger generation.
The transformation of heritage: From village courtyards to modern blush boxes.
Water puppetry has long been one of the greatest sources of pride in Vietnamese folk culture. Wooden puppets, combined with the flowing water of the water pavilion, tell stories about the history and daily life of the Vietnamese people – simple yet rich in cultural identity. Now, instead of just appearing on traditional water pavilion stages, water puppetry has been presented in a new form through the contemporary design language of the "Water Pavilion Dance" collection from Mistory.
Launch ceremony for the "Water Pavilion Dance" blush collection.
The launch event was held at the Vietnam Puppet Theatre – the largest puppet art center in the country, preserving and promoting the national cultural heritage. The theatre is a leading institution in both water and dry puppetry, playing a crucial role in introducing Vietnamese culture to the international community. This was not simply a product launch, but a unique convergence of cultural and artistic heritage and contemporary beauty trends. Mistory successfully created a new meeting point between millennia-old heritage and modern aesthetics, making cultural elements traditionally associated with folk theatre more youthful, vibrant, and relatable to the lives of today's young people.
Ms. Ly Thuong, brand representative of Mistory, shared at the event, "Around the world , major cosmetic brands all carry the cultural spirit of their respective countries. We believe that Vietnam also possesses beautiful cultural elements that are entirely worthy of becoming a source of inspiration for the modern beauty industry. 'Water Pavilion Dance' is the first step for Mistory to tell that story."
Ms. Ly Thuong, COO of the Mistory brand, spoke at the event.
Four Seasons of Beauty: A Cultural Story Encapsulated in a Beauty Experience
The "Water Puppet Dance" blush collection is developed as a "miniature stage," where traditional lines and modern aesthetics blend seamlessly, targeting young women who appreciate modern beauty while still cherishing traditional values. The product packaging design is inspired by the cyclical changes of the four seasons – Spring, Summer, Autumn, and Winter. Combined with the imagery of traditional water puppets, Mistory tells the story of Vietnamese culture from a completely new perspective, making heritage accessible and relatable to the younger generation.
Not only does Mistory make a strong visual impression with its packaging design, but the product's internal quality has also been meticulously researched to optimize user experience. Inspired by the beauty of folk performances and the charm of East Asia, the collection features four shades developed through in-depth research based on Vietnamese undertones, delivering a fresh, natural effect and, most importantly, impressive color longevity of up to 8 hours. The four shades correspond to the four seasons of the year: Spring Rain, Summer Sunshine, Autumn Mist, and Winter Wind.
The Water Pavilion Dance blush collection.
Through this collection, Mistory aims to demonstrate that Vietnamese cultural values not only need to be "preserved" in museums or memories, but can also become an integral part of modern life, gently present in the daily beauty habits and inspirations of Vietnamese women.
The aspiration to position Vietnamese cosmetics on the Asian beauty map.
The launch event for the "Water Pavilion Dance" collection attracted over 100 special guests. Besides representatives from the Mistory brand, business partners, and numerous media outlets, the event also featured People's Artist Nguyen Tien Dung – Director of the Vietnam National Puppet Theatre, along with a host of prominent KOLs/KOCs in the beauty industry. The presence of a veteran figure in traditional arts like People's Artist Nguyen Tien Dung is clear evidence of the strong support from professionals for this innovative approach to cultural fusion.
People's Artist Nguyen Tien Dung – Director of the Vietnam Puppet Theatre.
As a Vietnamese cosmetics brand that persistently pursues beauty inspiration deeply rooted in culture, art, and national identity, Mistory always focuses on developing products suitable for Asian skin types and climates. With a strategic vision to become a trusted Vietnamese cosmetics brand loved by millions of women in Vietnam and Southeast Asia, Mistory aims to be a pioneer in bringing the essence of Vietnamese culture into modern lifestyle beauty experiences.
The "Water Pavilion Dance" collection is a strong affirmation of Mistory's efforts to showcase Vietnamese beauty and values with greater confidence and pride on the Asian and global beauty map.
Product distributor: UVIBE Co., Ltd.
Address: No. 2 Luong Dac Bang Street, Ward 5, Bim Son Commune, Thanh Hoa Province, Vietnam
Source: https://vtv.vn/mistory-ra-mat-bo-suu-tap-ma-hong-vu-khuc-thuy-dinh-10026060117390986.htm
Comment (0)