Opening up new opportunities to promote the image of Vietnam's country, people and culture

On the morning of September 16, in Hanoi, the Ministry of Culture, Sports and Tourism held a press conference to introduce the Vietnam Tourism and Cinema Promotion Program in the United States. Deputy Minister of Culture, Sports and Tourism Ho An Phong chaired the press conference. Director of the Vietnam National Administration of Tourism Nguyen Trung Khanh and Editor-in-Chief of the Van Hoa Newspaper Nguyen Anh Vu co-chaired the press conference. Also attending the press conference was Mr. Marc E. Knapper - Ambassador Extraordinary and Plenipotentiary of the United States to Vietnam.

Opening up new opportunities to promote the image of Vietnam's country, people and culture

Speaking at the meeting, Deputy Minister of Culture, Sports and Tourism Ho An Phong emphasized that the Program to promote Vietnamese Tourism and Cinema in the United States is a key tourism promotion event organized by the Ministry of Culture, Sports and Tourism in late September 2024 in San Francisco and Hollywood, California, USA to open up new opportunities to promote the image of the country, people and culture of Vietnam through cinema, one of the art fields with the strongest influence and connection.

Deputy Minister Ho An Phong and delegates attended the press conference.

According to Deputy Minister Ho An Phong, Vietnam has long been known as an attractive destination with beautiful landscapes, from the majestic Ha Long Bay, to the charming ancient town of Hoi An or the poetic highlands. At the same time, our country also possesses rich cultural and historical heritages, along with the beauty in the spiritual life of the Vietnamese people. This is an invaluable resource not only for the tourism industry but also for Vietnamese and international cinema.

"With a deep understanding of the power of cinema in promoting tourism, we have built this Program and wish to bring the image of Vietnam closer to international audiences, especially audiences in the United States - one of the largest and most diverse cultural markets. The Vietnam Tourism - Cinema Promotion Program in the United States with the title "Vietnam - New destination of world cinema" aims to introduce Vietnam not only as an ideal destination for tourists but also as an attractive destination for the world's leading filmmakers, film directors and actors.

This affirms that Vietnam has locations that can become famous film studios for both natural landscapes and diverse cultural identities. We believe that through films shot in Vietnam, international audiences will not only have the opportunity to experience the natural beauty, culture and people of Vietnam in the most vivid and intimate way, but also promote the demand for tourists to visit and travel," the Deputy Minister shared.

Deputy Minister Ho An Phong speaks at the press conference.

Deputy Minister Ho An Phong said that with the aim of promoting tourist destinations and introducing Vietnam's cinema scene to attract Hollywood film crews, thereby creating a breakthrough in promoting and attracting international tourists to Vietnam, the Vietnam Tourism - Cinema Promotion Program in the United States includes the following main activities: Organizing a working delegation with the US side to promote cooperation in tourism and cinema development; Organizing a space to introduce the country, people and culture of Vietnam; Workshop to introduce Vietnam's tourism - cinema potential; Trade exchange party and traditional art performances.

The program is expected to attract the participation of over 450 guests including government representatives, management agencies, businessmen, investors, the Motion Picture Association of America, producers, directors of film studios, directors, film set directors, Hollywood stars, marketing partners, MICE/event organization service businesses, press media units, reporters, journalists, KOLs, bloggers, representatives of online travel platforms, and US social networking platforms.

Deputy Minister Ho An Phong emphasized that cinema and tourism are closely linked, complementing and supporting each other. Cinema brings beautiful images of the country, people and landscapes; while tourism helps international visitors directly experience what they have seen on screen. With this program, the Ministry of Culture, Sports and Tourism hopes to open up many opportunities for cooperation between filmmakers and tourism businesses, in order to exploit the full potential of these two fields.

The Ministry of Culture, Sports and Tourism is looking forward to receiving cooperation from international film partners, especially from the United States. Vietnam is committed to creating the most favorable conditions for foreign film crews to come to Vietnam to carry out their projects. From supporting administrative procedures to providing information on potential filming locations, we are always ready to accompany and provide maximum support.

"At the same time, we also hope that through this program, Vietnamese filmmakers will have the opportunity to learn and exchange with international colleagues - the world's leading Hollywood filmmakers, thereby contributing to improving the quality and position of Vietnamese cinema in the international arena," said the Deputy Minister.

Delegates attending the press conference.

Deputy Minister Ho An Phong emphasized that the Vietnamese Government always identifies culture, tourism and cinema as key areas in economic development and promoting the national image. Therefore, the Ministry of Culture, Sports and Tourism is always ready to accompany international partners, creating specific support programs and policies to promote sustainable development in these areas.

"I believe that, with innovation in tourism promotion, with the determination to accompany and closely cooperate with localities and businesses, the Vietnam Tourism - Cinema Promotion Program in the United States will be successful, achieve the set results, opening up many new opportunities for both Vietnam and the United States in the fields of cinema and tourism," the Deputy Minister expressed.

The film industry is a powerful tool and soft power to express the cultural identities of each country.

Speaking at the press conference, US Ambassador Extraordinary and Plenipotentiary to Vietnam Marc E. Knapper highly appreciated Vietnam's organization of the Vietnam Tourism - Cinema Promotion Program in the United States.

Ambassador Marc E. Knapper believes that promoting Vietnam-US cooperation through the cultural industry is one of the great opportunities. Because the film industry is a powerful tool and soft power to express the cultural identities of each nation and each country. At the same time, this is a diplomatic channel to promote and strengthen the connection between countries.

According to Ambassador Marc E. Knapper, the film industry always brings extremely important economic benefits. Therefore, through the Vietnam - US film tourism cooperation programs, he hopes that US filmmakers can discover iconic locations to carry out projects, as well as create opportunities to promote Vietnam's tourist destinations, contributing to bringing economic benefits to local communities.

US Ambassador Extraordinary and Plenipotentiary to Vietnam Marc E. Knapper speaks.

The Vietnam Tourism - Cinema Promotion Program in the United States, organized by the Ministry of Culture, Sports and Tourism, is scheduled to take place from September 23-25, 2024 in San Francisco and Los Angeles, California, USA with the theme "Vietnam - New Destination of World Cinema".

The program was attended by representatives of the Ministry of Culture, Sports and Tourism, Vietnam National Administration of Tourism, representatives of several provinces/cities, representatives of Departments of Tourism, Departments of Culture - Sports, Departments of Culture, Sports and Tourism, tourism businesses, film businesses, actors, a number of KOLs...

This is a major promotional activity of the Ministry of Culture, Sports and Tourism abroad with the participation of many localities: Hanoi City (Department of Tourism, Center for Tourism Trade and Investment Promotion, Hanoitourist, Hanoi Entertainment Services JSC); Ho Chi Minh City (Department of Tourism, Department of Culture and Sports, Focus Travel, Dat Viet VAC), Ninh Binh Province (Provincial leaders, Department of Culture and Sports, Xuan Truong Private Enterprise/Trang An/Tam Chuc Tourist Area, Doanh Sinh Joint Stock Company/Thung Nham Tourist Area, Thien Phu Company Limited) and Quang Binh Province (Provincial leaders, Department of Tourism, Department of Planning and Investment, Oxalis Company, Truong Thinh); large tourism corporations and businesses including: Vietnam Airlines, VinGroup (Vinfast, Vinpearl), SOVICO Group (HD Bank, Vietjet Air), Vietravel.....

Also participating in the Promotion Program in the United States are KOLs/promotional faces: H'Hen Nie - Miss Universe Vietnam 2017, Luong Thuy Linh - Miss World Vietnam 2019, actress, MC Quyen Linh, actress Mai Thu Huyen...

Source: https://toquoc.vn/xuc-tien-du-lich-dien-anh-viet-nam-tai-hoa-ky-mo-ra-nhung-co-hoi-moi-de-quang-ba-hinh-anh-dat-nuoc-con-nguoi-va-van-hoa-viet-nam-20240916134244657.htm