Expanding the music tourism model

"Near and far, the swallows are bustling"

After the "hot" concerts from tickets to plane tickets, hotels that Ha Anh Tuan created in Da Lat (or Hoi An, Quang Nam), recently 2 nights of My Soul 1981 by My Tam "attracted" audiences from all over the country to the foggy city of Da Lat. It is not difficult to see that through the emotional echoes that fans of the "Brown-haired Nightingale" sent on the social networking sites they are using or right on My Tam's Facebook page, some came from Hanoi, Hai Phong, the group flew from Da Nang, some went from Ho Chi Minh City, Tien Giang , Can Tho... and many "soulmate" comments that "only that girl can make me travel thousands of kilometers back and forth"... My Tam's crew said that 90% of the audience coming to the music night were from other provinces and cities, and after the success of the program, the crew plans to continue implementing this model.

The more we do it, the more we see that the demand for live music listeners is huge; they don't expect a grand stage but mainly the experience of listening to music in the middle of the mountains and hills as the sunset gradually falls...
Nguyen Le, communications and branding manager May Lang Thang

In addition to the singers' own programs taking place in Da Lat, it is impossible not to mention the " music in the clouds" meeting place in this city - May Lang Thang, which has organized hundreds of performances with the participation of singers from all over the country, especially young singers and voices known from the online world, attracting tourists to the dreamy city to indulge their emotions more when immersed in music with their idols. According to Nguyen Le, communications and brand manager of May Lang Thang, from a small homestay, with a love of music and love for Da Lat, the construction team (all working in Ho Chi Minh City) hopes that this place will become a place to play music, enjoy music in the most beautiful moments of Da Lat. “We decided to add to the itinerary of tourists when coming here a habit of listening to afternoon music in the clouds,” Nguyen Le said, and excitedly shared: “The more we do it, the more we see that the demand for live music is very high; they do not expect a grand stage but mainly the experience of listening to music in the middle of the mountains and hills as the sunset gradually falls…”. Perhaps that is why May Lang Thang is noticed, loved and wanted by the audience to check-in after watching the clips of the singers performing here.

Dong Nhi's Music Night on the Clouds

MLT

Another music tourism model developed by Top Live Show - the production team of Online Tea Room is the Live in nature series - Singing in the middle of nature. After 2 shows in Hung Yen and Da Lat, the next episode of Online Tea Room is expected to be held in Ninh Binh.

Not only that, after Online Tea Room, director Van Trinh, producer of Top Live Show, said: “In the second quarter of this year, we will produce and organize music shows in many different localities, at different tourist destinations with a variety of music genres suitable for many audiences, selling tickets for audiences to watch on-site and online”. Van Trinh believes that the music tourism model, along with the current boom in live stages, will become a trend with many types such as: music performances on yachts, in the nature of eco-tourism areas (like Online Tea Room), in retreat spaces (coming soon there will be Healling Concert also performed by Top Live Show) and even larger are shows with an audience of several thousand people in a tourist city (like the model of Ha Anh Tuan, My Tam)...

Many options for tourists in Ho Chi Minh City

After the shows for audiences and tourists in Da Lat such as Afternoon music on the Clouds, Night music on the Clouds, Indie on the Clouds..., The Portrait of May is another performance model from May Lang Thang, but taking place in Ho Chi Minh City. In the luxurious space of Atrium Lounge - Renaissance Riverside Hotel, the production team hopes that The Portrait of May will create a mark in the cultural life of the city. Nguyen Le shared that this is a new type of tea room model, tentatively named "tea room - theater", which is both a sanctuary of music, a place where artists truly sublimate... but must also be a sincere and close destination". The experimental journey of The Portrait of May in Ho Chi Minh City has been positively received by the audience here, as well as many audiences from Hanoi (according to statistics from the organizer) with 2 shows by divas Thanh Lam, Ha Tran (soon to be Bui Lan Huong - April 1), My Linh - April 2, Thanh Ha - April 7), Hien Thuc & Dinh Bao - April 15, Quang Dung - April 28...). In addition, May Lang Thang will bring Da Lat city to Ho Chi Minh City, at the Trong Dong stage, with cheaper ticket prices.

My Tam "draws" audiences from all over to Lululola, Da Lat with My Soul 1981

MTE

Director Van Trinh said that when Ho Chi Minh City opens its doors to tourists, in addition to economic factors, the construction of diverse models and performance activities will help tourists have more experiences and options to incorporate into their travel schedules as well as leave a strong impression on the image of Ho Chi Minh City. "We are planning an outdoor music performance space on weekends in public places where many people and tourists come to Ho Chi Minh City. In addition, bringing international artists to perform in Ho Chi Minh City, which we are implementing, is also one of the factors attracting tourists from neighboring countries to the city," he said.

“In addition to Autumn Melody - a cultural brand of Ho Chi Minh City that will return this year, the Ho Do International Music Festival is also expected to be held at the end of this year. In addition, on April 16, the city will launch the program City of Love - a music project connecting the community, thereby introducing artistic architecture, museums, tangible cultural heritages..., also introducing special destinations, the good things, the beauty of culture and music of this city", Meritorious Artist Thanh Thuy, Deputy Director of the Department of Culture and Sports of Ho Chi Minh City, said and said: "The leaders of the Department of Culture and Sports are very interested in the music tourism model, have closely coordinated with the Department of Tourism of Ho Chi Minh City, how to support each other, because the city is known as the center of economy, science and technology, culture... like Ho Chi Minh City needs to highlight that bright spot. The tourism channel helps the city's economic growth, at the same time promoting music, culture, helping to nurture and create conditions for the cultural and artistic fields to develop further".

Source: https://thanhnien.vn/mo-rong-mo-hinh-du-lich-am-nhac-1851443889.htm