Young people respond to Pepsi's new era

Suntory PepsiCo Vietnam and Pepsi brand organized the event “Pepsi - Thirsty for more” to celebrate the 30th anniversary of the first Pepsi product in Vietnam and mark a new era when Pepsi changed its identity.

After the Pepsi - Thirsty for more Music Festival attracted thousands of attendees on March 23, the Pepsi brand continues to create opportunities for young people to freely experience the creative technology space and the 30-year Pepsi heritage exhibition in Vietnam on March 24-25, 2024 right at the Music Festival campus, located on the bustling Nguyen Hue street in Ho Chi Minh City.

The Pepsi brand created an experience area including the 30-year Pepsi heritage road in Vietnam, a giant Pepsi can model with multi-sensory technology, a creative photo area and a "do-it-yourself" Pepsi can counter with engraved names. The two free experience days attracted more than 500 visitors to visit and take photos, proving that Pepsi has become a favorite brand among many generations of young Vietnamese people over the past 30 years.

Thousands of young people responded to Pepsi's new identity change.

Pepsi officially changed its new global identity in 2024, applied and launched in more than 120 countries around the world. The new identity is inspired by the Pepsi brand heritage, with a transformation that reflects the breath of the times, expressing the strong spirit and outstanding personality of the Pepsi brand. Color is a highlight of Pepsi's new brand identity this time, with modern black and blue, bringing a more personal and angular image to the century-old brand.

Young people lined up to check in at the Pepsi - Thirsty for more experience area on March 24-25.

The change in brand identity opens the era of “Thirsty for more” (Vietnamese: “Pepsi - Da con khac quen, thu tam me”) of the Pepsi brand, expressing the brand spirit in encouraging young people with personality who always aspire and dare to live their passion to the fullest. This is also the message that the brand is committed to conveying in future communication campaigns.

Entering the 30th year in Vietnam, Pepsi shines with a youthful image, refreshing and contemporary culture. Marking a new era, stepping into the future, Pepsi still maintains the flame of youthful passion, accompanying and encouraging the young generation to be individualistic, live quality, live to the fullest with passion.

Mr. Jahanzeb Khan - General Director of Suntory PepsiCo Vietnam said: “Pepsi has always been a companion inspiring young generations to dare to live with passion during 30 years of presence in Vietnam. We are delighted to celebrate this milestone by launching a new brand identity, encouraging the spirit of living quality, living to the fullest with passion and desire for more of the young generation. The Pepsi brand in particular and Suntory PepsiCo Vietnam in general once again affirm their commitment to accompany and bring joy to many moments in the lives of Vietnamese people”.

Source: https://phunuvietnam.vn/nguoi-tre-huong-ung-voi-ky-nguyen-moi-cua-pepsi-2024032616273435.htm