On October 12, at EXPO 2025 Osaka (Kansai, Japan), the World Exhibition Awards Ceremony (BIE Day Awards) took place - within the framework of the Official Participant Awards program (Awards for official participating countries) co-hosted by the World Exhibition Organization (Bureau International des Expositions - BIE) and the Organizing Committee of EXPO 2025.
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| Mr. Tran Nhat Hoang - Deputy General Representative of Vietnam at EXPO 2025, representing Vietnam Exhibition House, received the award. (Source: Ministry of Culture, Sports and Tourism) |
This is the most official and prestigious award in the EXPO award system with a long history originating from the first World Exhibition held in London in 1851. The BIE jury consists of 9 members who are the world's leading prestigious experts in the fields of: culture, society, architecture, urban planning, communication, diplomacy ...
The awards are selected according to 3 major categories: Architectural and landscape design, Exhibition design, and EXPO 2025 theme development (Designing future society for our lives).
This year, EXPO 2025 with 165 participating countries and international organizations, in the category of Pre-built Exhibition Halls and Small Houses (Type B and Type X), Vietnam has won the Silver Award in the category of "Best Exhibition Design". In the same category, the Peru Exhibition Hall received the Gold Award and Cambodia the Bronze Award.
The World Expo always encourages countries to share all aspects of global issues in a public-oriented way for a better future.
Therefore, the criteria for evaluating EXPO awards are extremely diverse. In addition to expertise and technical and aesthetic standards, the awards emphasize messages, development solutions, vision, innovation, invention, initiative, public-oriented emotions and new suggestions.
Mr. Tran Nhat Hoang, Deputy Director of the Department of International Cooperation, Ministry of Culture, Sports and Tourism said: "The entire team of Vietnam Exhibition House is extremely moved and proud. First of all, the Department of International Cooperation has successfully completed the national tasks approved by the Prime Minister in the Project to participate in EXPO 2025, from the target of welcoming visitors to initiatives to promote the image of Vietnam to the world.
The fact that Vietnam was honored for the first time with the Silver Award in the category of "Best Exhibition Design" at a World Exhibition is a big step forward, affirming Vietnam's position and creative capacity in global events.
We have exploited a variety of traditional cultural materials, combined with modern expressive language. This award proves that we have a rich and beautiful culture recognized by the world."
In particular, the success of Vietnam Exhibition House comes not only from impressive display designs but also from a young, creative and enthusiastic team.
Just before that, Vietnam Pavilion was honored to receive the Bronze Award for "Best Pavilion Team" voted by the Jury of The Experiential Design Authority, consisting of prestigious US and international consultants.
Being honored in two important categories of design and operation management demonstrates the comprehensive and synchronous efforts of the Steering Committee, design team, implementation and operation of Vietnam Exhibition House.
Harmony between technology and Vietnamese cultural identity
Vietnam Exhibition House was conceptualized by the Department of International Cooperation, designed by Mark 'n B for space and graphics, and constructed by Pico International.
Taking the theme "Inclusive society with people at the center", the design closely follows the spirit of EXPO 2025 "Designing future society for our lives", while honoring Vietnamese national identity through decorative design, interior, exhibits and modern, creative expressions.
The exhibition space is a harmonious combination of advanced technology and traditional cultural values, giving international visitors a vivid experience of a Vietnam that is rich in identity, dynamic, innovative and creative.
The highlight of the Exhibition Hall is the water pavilion space and water puppet stage where traditional art performances take place, while in the same space there is also a combination of hologram technology, interactive touch screens and emotional art experiences.
The vibrant activities and unique, richly designed space with meticulous attention to detail have conquered tens of thousands of international visitors every day, becoming one of the most impressive and favorite performance spaces at EXPO 2025 Osaka, Kansai, Japan.
Bridge to exchange and promote Vietnam's image
In 6 months, the Vietnam Exhibition House welcomed nearly 1.7 million visitors and millions of visitors to outdoor events and online platforms; organized more than 1,400 traditional musical instrument performances, water puppetry and more than 20 international music and art exchange programs with exhibition houses from the US, Portugal, Thailand, Malaysia, Cuba, Saudi Arabia, etc.
The Exhibition House has coordinated with ministries, branches, localities and enterprises to organize a series of Vietnam Days/Weeks at EXPO 2025, typically the Announcement Ceremony of National Tourism Year - Hue 2025, Quang Ninh Week, Quang Nam Week, Binh Phuoc Week, Hanoi Days, Ninh Binh - Heart of Heritage and Vietnam National Brand Week at EXPO 2025.
Many activities for overseas Vietnamese living in Japan were also held enthusiastically, typically the Parade of Vietnamese traditional costumes within the framework of Vietnam National Day at EXPO 2025; the program "Mid-Autumn Festival" and the exchange "Learning together, loving Vietnamese language together"; the exhibition "President Ho Chi Minh - Symbol of peace and friendship".
In addition, more than 200 talks, workshops, interactive activities on making lacquer paintings, making figurines, and playing traditional musical instruments of K'long put and T'rung have attracted a large number of international visitors, providing a lively cultural experience and multi-sensory interaction.
Thanks to these rich and creative activities, the Vietnam Exhibition House has become a bridge for cultures to meet, dialogue and spread the values of peace and cooperation, affirming the image of a modern, dynamic, creative and unique Vietnam.
Affirming Vietnam's position on the world cultural map
The success of the Vietnam Exhibition House at EXPO 2025 Osaka, Kansai, Japan is not only the pride of the culture, sports and tourism industry, but also a vivid testament to the beauty of Vietnamese culture and people, demonstrating the stature, mettle and creativity of Vietnam in the journey of international integration.
The Silver Award for "Best Exhibition Design" and the Bronze Award for "Best Team" are worthy recognition for the persistent efforts and unceasing creativity of cultural sector officials - those who are contributing to bringing the image of the country and people of Vietnam closer to friends around the world.
This achievement not only marks Vietnam's outstanding mark at a global event, but also deeply demonstrates the view that culture is both the spiritual foundation of society and the driving force for national development, as well as a bridge for countries and peoples to understand, cooperate and develop sustainably.
It can be seen that the achievements at EXPO 2025 contribute to building and spreading the Vietnamese cultural brand, enhancing Vietnam's position on the world cultural map, and at the same time opening up opportunities for deeper international cooperation and exchange.
According to International Newspaper
https://baoquocte.vn/nha-trien-lam-viet-nam-gianh-giai-bac-thiet-ke-trung-bay-xuat-sac-nhat-tai-expo-2025-330834.html
Source: https://thoidai.com.vn/nha-trien-lam-viet-nam-gianh-giai-bac-thiet-ke-trung-bay-xuat-sac-nhat-tai-expo-2025-216925.html
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