The revelations of Mr. Nawat Itsaragrisil, President of the Miss Grand International pageant, have made many beauties even more eager. Even the beauty pageant is considered a "money-making" profession.
Miss sitting selling dried chicken
When asked about the opinion that beauty pageants are a "money-making" profession, the reigning Miss Grand International said: "Many people think that beauty pageants are a profession, but personally, I see beauty pageants as a title. When you have a title, it means you have more opportunities. The most important thing is how you use the title."
Since becoming Miss Grand International, Thuy Tien has participated in promotional and charity activities. She has visited countries such as Peru, Ecuador, Colombia, Angola... The beauty has impressed with her friendly and approachable image during charity trips, and her gorgeous and elegant appearance every time she steps on stage. She is also confident in communicating in English and Thai.
If Thuy Tien's life change is linked to her job, there are many other beauty queens who have changed their lives in a flash even though they have not yet had any outstanding jobs. Branded goods covering the body are what the public sees in any beauty who has just won the crown.
But in reality, this concept is also starting to become outdated. Nowadays, titles are sought after, even bought for business purposes. In the era of online sales and livestream sales, it is no longer strange to see a beauty queen sitting and selling dried chicken or pork fat. It sounds funny, but it is the reality.
Miss Grand International 2022 (right cover) and the 2nd and 5th runners-up livestreamed to sell products for Mr. Nawat's chicken jerky brand. (Photo captured from livestream screen)
Title… for business
The fact that Miss Grand International 2022 and Miss Grand International 2022 runners-up frequently livestream to sell dried chicken, skin-whitening foods, coffee, and cosmetics on social media platforms has caused fierce controversy. Most recently, Miss Grand International 2022 Isabella Menin livestreamed with runners-up from the Philippines, Indonesia, and Cambodia on Mr. Nawat Itsaragrisil's personal Facebook page.
The beauties excitedly introduced the products and tasted them live on air. The products introduced by the beauty queens in this livestream were from Mr. Nawat's brand, including: dried chicken, coffee, skin-whitening foods and perfume. The livestream attracted thousands of viewers. Previously, the beauties also had livestreams selling feng shui jewelry, handbags, dried foods, collagen products for skin beauty...
"Misses and runners-up do not do charity work or help society but live stream selling dried chicken all day long", "Choosing the top 10 just to live stream selling street goods", "Despite being known as Misses and Runners-up, their job is just to live stream selling dried goods"... are the opinions of the audience when witnessing Miss Isabella Menin and the runners-up live streaming to introduce perfume, coffee, dried chicken of the Nawat brand; selling gold, advertising cosmetics...
In fact, this is no longer strange and it seems that the model of beauties livestreaming to sell products is being replicated because of the effect achieved. Miss Doan Thien An also regularly livestreams to sell ginseng. But fortunately, she is in the role of director of a ginseng selling company, so she is less "market" than Mr. Nawat's top 10 beauty queens.
Compared to other organizations such as Miss Universe, Miss World, Miss Earth or Miss International, Nawat Itsaragrisil's way of operating is different. He does business under the Miss Grand brand, selling many items, including beauty products to food. Mr. Nawat often livestreams to sell directly. Therefore, the beauties of his organization also have to follow this work after signing the contract. The videos calling for purchases are publicly broadcast on the Miss Grand Thailand fanpage.
In response to mixed public opinion, Miss Thuy Tien expressed that she has never done similar livestreams but said: "I think it is only when beauties only livestream and do nothing for the community that they are blameworthy. But if they livestream to earn money and then do charity work, there is nothing to criticize."
The auctions of prizes in many beauty pageants are no longer strange. The person being offered is actually a potential contestant and only needs to pay one more step to be able to wear the crown. A beauty who won the highest prize in a beauty pageant but was not very prominent because the pageant was unprofessional in its communication, said: The organizers of a beauty pageant offered her 1 billion VND to ensure a place in the top 5. When asked if she would get any title with this investment, the organizers said it was only top 5, the crown would have to be considered further. Even if they did not say it, everyone understood that the crown would have a different price.
This fact may surprise the audience, but it is not strange to those in the industry. Buying prizes is not only in "domestic" competitions but also internationally. This is an investment for each person's business activities.
A famous businesswoman in the beer industry shared that "a beauty queen title is enough" when people advised her to compete again. The beauty salons of a certain businesswoman are full of her crowning photos, and that is enough to guarantee the trust of many people when choosing her beauty salon to "upgrade their beauty".
President Nawat Itsaragrisil once said bluntly: "It's my organization, my money, so I have to be the one to make the final decision to choose a beauty queen with the ability to help me make money."
(To be continued)
(*) See Lao Dong Newspaper from issue dated August 21
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