"New look" to integrate into the world
With the message "Fashion Evolution" (New steps in fashion ), taking place from November 13 to 16 at the Quan Ngua Sports Palace - Hanoi (30 Van Cao, Ba Dinh District), Vietnam International Fashion Week welcomes the participation of 16 designers, major domestic and international fashion brands, including: Do Manh Cuong, Priyo Oktaviano (Indonesia), Duc Hung, Canifa by Le Ha, Chula Fashion (Spain), Cao Minh Tien, Ivan Tran, The Mad Lab, Thuy Nguyen - Thuy Design House, Frederick Lee (Singapore), CEM by Le Minh Ngoc, Thao Nguyen - Happy Clothing, Kwang by Vuong Khang, Hoang Hai, Ha Linh Thu, Adrian Anh Tuan - Valenciani.
Designers such as Duc Hung and Do Manh Cuong (4th and 5th from left) have collections participating in the Fall Winter 2024 season in Hanoi.
Although he has collaborated on many reality TV shows such as Project Runway Vietnam, Vietnam's Next Top Model, this is the first time designer Do Manh Cuong has presented a collection at Vietnam International Fashion Week (after returning from New York Fashion Week - USA, Shanghai - China). As one of the typical representatives in Vietnam in rejuvenating brands - a trend that has been applied by many major fashion houses in the world in recent years, designer Do Manh Cuong will open the Vietnam - Fall Winter 2024 fashion week with the highly applicable Pure Water Drops collection with new breakthroughs. In addition, veteran designer Duc Hung will also bring a "warm winter" to the audience with the collection There is a winter like that on the first night. With the theme "New steps forward", the program is expected to be a launching pad for young brands and designers to shine in other shows, such as The Mad Lab, designer Vuong Khang, etc.
Designer Cao Minh Tien brings a new BTS of Japanese Obi fabric but expressed in designs and patterns imbued with Vietnamese culture, with the desire: "Through the collection, not only will we honor traditional beauty and Vietnamese identity, but we will also create a subtle blend between cultures, bringing Vietnamese fashion a new, unique and meaningful step forward". Famous designer Adrian Anh Tuan will take on the role of closing the entire program on the final night of November 16. The common denominator of the collections presented by Vietnamese designers this time is that they all have modern colors, in addition to the unique features of Vietnamese cultural heritage, in order to leave a unique mark and attract international fashionistas.
It can be said that after 17 successful seasons, Vietnam International Fashion Week has affirmed its position as the only professional fashion event of international stature in Vietnam. The program was created with the "mission" of developing, bringing the Vietnamese fashion industry to the international level and bringing the latest trends from the world closer to domestic audiences.
Enhance vision, anticipate new trends
In addition to 4 consecutive nights of 16 collections on the big stage, Vietnam International Fashion Week also has activities on November 11-12 such as: meeting and exchanging with designers, models, Fashionistas (people with aesthetic taste and influence in the fashion industry); honoring the efforts, creativity and achievements of those working in fashion over the past decade; and especially organizing a meaningful and practical specialized seminar for fashion brands in Vietnam with the theme "Consumer Trends 2026". The seminar was considered by many attendees to be "an important step in improving the knowledge and vision of domestic brands, helping them update, build strategies to anticipate market demand and create breakthroughs for their brands; and catch up with the latest trends from the international market".
Designs on display at Vietnam International Fashion Week in Hanoi
With over 25 years of experience, WGSN is currently a leading organization in predicting trends and future orientation, helping designers and brands promptly anticipate trends and build appropriate business plans (up to 70% of the world's Top 100 leading fashion brands are WGSN's direct customers). Ms. Carla Buzasi - CEO of WGSN, expressed: "Consumers must always be placed at the center of every action in the strategic plan of brand managers".
To help the Vietnamese fashion market develop more strongly, the program's Organizing Committee plans to implement new projects, including the establishment and launch of the "Vietnam Fashion Association" in the near future.
Ms. Trang Le - Founder and President of Vietnam International Fashion Week, shared: "With the message Fashion Evolution - New steps in fashion, in this comeback, Vietnam International Fashion Week demonstrates the spirit of constant innovation and creativity, opening a new vision for the Vietnamese fashion industry in the journey of sustainable development, ready to face challenges to make Vietnam a country with a developed fashion industry. The destination that Vietnam International Fashion Week aims for is not only a fashion show but also a space for Vietnamese designers and brands to catch up with the breath of world fashion, ready for breakthrough steps".
Source: https://thanhnien.vn/nhung-buoc-tien-moi-cua-thoi-trang-viet-185241112220409678.htm
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