Google's efforts to bring AI to businesses

Google recently hosted the Gen AI SEA Summit, a forum where Google's cutting-edge AI tools, pioneering cloud services, and unique data strategy were presented, clearly highlighting the impact of AI on industries and society.

In today’s digital world , artificial intelligence (AI) is more than just a tool; it has become a key factor shaping the future of every industry. From the way we communicate, work, shop, and even entertain ourselves, AI is deeply ingrained in our daily lives.

Generative AI with the Potential for Great Impact

Generative AI, a hot field in the AI ​​industry, is opening new doors to how we create content, make decisions, and even how we imagine.

Mitesh Agarwal, director of solutions and technology management for Asia Pacific at Google Cloud, quoted Andrew Ng, a famous AI researcher and former founder of Google Brain, saying that generative AI is the "New Power Source " of the upcoming "engines" of progress. But for this "engine" to work, there needs to be a "network" of supporting infrastructure and that is the Cloud Service that Google Cloud represents.

The real power of Generative AI lies in its ability to learn and generate information on its own, not just based on known data, but also to collaborate with humans to create new creative outputs. This has the potential to revolutionize not only creative industries like art and design, but also manufacturing, healthcare , and many others.

Google's AI ecosystem for developers and users

At the Gen AI SEA Summit, Google not only introduced new products but also emphasized on making a significant difference in the field of AI, which is clearly demonstrated through Vertex AI - a comprehensive service that helps organizations build and manage AI applications effectively. Vertex AI includes two tools: Search and Conversation.

Vertex AI Search enables businesses to leverage Foundation AI Models to create rich, customized search functions focused on their internal and enterprise data. It is touted to have search performance similar to Google Search - Google's core product - but for organizations and businesses.

Vertex AI Conversation is a tool designed to develop Chat Bots in text or voice, using Google's platform AI models, supporting both audio and text formats, helping to create Chat Bots from existing websites or existing document archives of the business with minimal programming requirements.

Another highlight is the “Model Garden,” where developers can choose from over 100 feature-rich AI models that Google offers to suit their needs. This not only simplifies the AI ​​application development process, but also opens up opportunities for customization and innovation in new AI application products, from image recognition to natural language processing.

Google opens access to platform AI models

Agarwal said a strong differentiator between Google and other players in the AI ​​industry is that it provides access to the most powerful underlying AI models freely and easily.

Simply using standard applications like Google Bard is not enough; organizations must leverage their proprietary data to create real value from AI. Agarwal gives the example of Bloomberg leveraging its AI and data to create BloombergGPT, an AI that uses Bloomberg’s vast proprietary trading data to analyze financial and securities.

Mitesh Agarwal, Director of Solutions and Technology, APAC at Google Cloud

Successful use of AI depends on retraining underlying AI models (like Google's) with specialized data, turning information gleaned from interactions — like the information banks have with customers — into actionable insights and effective responses.

Through these new innovations and tools, Google not only asserts its position in the AI ​​race, but also proves that it is working to ensure AI becomes more accessible and useful to people around the world.

Intellectual Property Rights in the Age of AI

In response to ownership regulations and questions about intellectual property in the age of AI, Agarwal said Google is implementing a feature called 'Synthetic ID', which is embedded in the metadata of images or user-generated products using Vertex AI. This idea is similar to the use of NFTs in blockchain technology.

Google says the integration of Synthetic ID will help verify ownership through metadata unique to each user, then ensure copyright information is recorded. Finally, it will help check whether content is AI-generated.

Google also said it is building a mechanism to protect intellectual property rights related to Generative AI provided by Google Cloud AI. If customers face legal risks related to intellectual property rights, Google will be responsible. This is done through two methods: training data warranty and AI-generated content warranty.

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