Vietnam's first online Apple Store will bring many new experiences to users who love the "bitten apple" brand. On the online store, users can refer to and choose to buy all the products and services that Apple is providing, more than what a traditional store can offer.
Installment
Similar to Apple Authorized Resellers (AARs) in Vietnam, the Apple Store online also offers flexible installment payments for users, but with a few small differences. First, the installment payment period is extended from 6 to 24 months, while AARs usually only support a maximum of 12 months, through financial service providers or bank credit cards.
The entire range of Apple products, services and gadgets are available on the online store.
Although flexible in terms of time, Apple requires buyers to pay 20% of the order value in advance and offers an installment interest rate of 1.67%. In addition, users can only pay in installments through a separate service package combined with MoMo e-wallet, with no other provider options. Direct payment (paying the entire order value) has additional payment methods via credit card or domestic bank account.
Trade in old for new
This is also a policy that has been present in Vietnam for the past few years, applied by AARs to help users reduce costs when upgrading their devices, contributing to stimulating consumption. The difference at Apple Store is that pricing will be regulated and applied globally by Apple, not provided by a third party.
Users in need will have to answer a few questions about the condition of the old device they want to collect, then the system will determine, evaluate and return the results of the proposed re-import price to deduct from the purchase price of the new device. The reception of the device will take place at the buyer's address and may take more waiting time than going directly to the AAR system store to collect the old for a new one on the spot.
Discounts for students,educators and businesses
Apple's popular program is available in all countries where it has stores (online or offline) and is available in Vietnam for the first time. Student customers are often supported by domestic sellers with prices according to each individual program, while for Apple, this is a unified policy, applied nationwide and continuously to the products and services the company sells.
A similar policy also applies to units, educators and businesses with the need to purchase equipment for professional work.
Personalize product selection
Personalization of configuration (for hardware devices) and matching (Apple Watch straps and faces) is an exclusive utility only available on the online Apple Store. Accordingly, customers will be able to choose the desired configuration for MacBook, customize RAM, internal memory... according to their needs and receive the goods after a few days. With Apple Watch, customers can try on different types of watch straps on the online interface before deciding to click to buy.
Name engraving
Currently, there is no AAR that supports customers to engrave their names on purchased products to create their own mark. This service will appear in Vietnam with the Apple Store. Most products will be engraved for free and users do not have to worry about the quality or impact on the product, unlike hiring engraving services from third parties.
Users can personalize the product to their liking for free.
However, this may not be a very attractive utility for Vietnamese people because many have the habit of reselling products and engraving any content on the case can make the device lose value or make it difficult to find a suitable buyer.
Add management application
Along with the launch of the online Apple Store, "apple" also released new software related to its services in Vietnam, including applications such as Apple Support or Apple Store. Both fully support Vietnamese.
Apple Support is an application that manages device information and helps users quickly find authorized repair locations in their country. It gathers information about all users' devices, along with interactions they have had with Apple in the past 90 days. Device owners can also find answers to many common problems related to the device they are using.
Apple Store is an online store software. Instead of using the web version at apple.com/vn , users can download the Store program to their computer and use it with full features for shopping experience, selecting and searching for device information.
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