Ca Mau organizes a series of events to promote the 'Southernmost point of the Fatherland'

Mr. Ngo Vu Thang, Vice Chairman of the People's Committee of Ca Mau province, affirmed that tourism is one of the four pillars of socio-economic development of the province and needs to be clearly positioned, towards a green, safe and sustainable vision.

On the afternoon of September 24, the People's Committee of Ca Mau province held a press conference to announce a series of activities in response to World Tourism Day 2025. Mr. Ngo Vu Thang, Vice Chairman of the Provincial People's Committee, affirmed that tourism is one of the four pillars of local socio -economic development and needs to be clearly positioned, towards a green, safe and sustainable vision.

Ca Mau identifies tourism as one of the four pillars of local socio-economic development.

PHOTO: Contributor

With the theme "Ca Mau - the southernmost point of the country, where nature and peace converge", from September 26 to 30, Ca Mau will carry out many experiential activities, including a famtrip to survey prominent destinations such as: Dat Mui Tourist Area, Ca Mau Cape National Park, Southern amateur music and musician Cao Van Lau Memorial Site, Hoa Binh 1 wind power plant, and Khmer art program at Xiem Can pagoda. This is the first time that Ca Mau has connected a series of destinations from forests, seas, renewable energy to indigenous culture in the same promotional space.

The highlight expected to create a lasting impression is the "Quintessence of Ca Mau Culinary Culture" festival, taking place at Hung Vuong Square, with nearly 100 culinary booths, OCOP and a talented chef competition.

At the same time, the scientific workshop "Positioning Ca Mau tourism brand in the overall development of national tourism" will gather managers, experts, and tourism associations, thereby announcing many new tours and routes. This combination shows the effort to turn the "green and sustainable" message into specific products, while affirming that Ca Mau tourism is moving towards professionalization.

Mr. Ly Vy Trieu Duong, Deputy Director of the Department of Culture, Sports and Tourism of Ca Mau, emphasized that this series of events not only promotes the local image but also creates a space to connect businesses, artisans, and tourism communities between Ca Mau and Ho Chi Minh City. This is considered a new approach, turning communication activities into opportunities for economic cooperation and stimulating consumption of specialty products.

"The consistent message that Ca Mau wants to convey is to promote the image of the "Southernmost point of the Fatherland" rich in nature, rich in cultural identity, peaceful community life, thereby affirming the brand of eco-tourism, culture, cuisine, and community. Brand positioning is placed in a long-term strategy, aiming to make Ca Mau a competitive destination on the national and international tourism map," Mr. Ngo Vu Thang added.

Source: https://thanhnien.vn/ca-mau-to-chuc-chuoi-su-kien-quang-ba-cuc-nam-to-quoc-185250924163517386.htm