Building trust is the only way
Our country has gone through a long period of war and poverty. Therefore, a generation of business people has tried every way to “escape poverty”, to become rich and develop. But in the craze of getting rich, many values have been and are being wrongly defined, many businessmen have been and are going astray. This has led to people being called “traders” instead of “businessmen”, “major cases” with an unexpectedly large level of deception and loss of trust.
One of the biggest challenges in the modern business environment is not only competition in financial capacity and product quality, but also in competition in reputation and trust. When consumers are suspicious of the origin of products, when partners are wary of contracts and when employees themselves no longer believe in fairness in the business. That is when the crisis of trust becomes a greater risk than the financial crisis.
Trust cannot be created by polishing one's reputation. Trust is built through compliance with the law, honesty in business, keeping one's word in partnerships, being responsible to one's employees, and proactively contributing to the community. Cultivating ethics and reputation is not the shortest path, but it is the only path for a business to survive long-term, be respected by international partners, and be recognized by society.
In Vietnam, more and more businesses are realizing the importance of trust and responsibility. They do not stop at production and business but also proactively participate in solving social problems, protecting the environment, and improving the quality of life of the community.
One of the "national" milk brands of the Vietnamese people is Vinamilk , run by businesswoman Mai Kieu Lien, one of the pioneering enterprises for the green environment. Through the campaign "1 Million Trees Fund for Vietnam", from 2012 to 2020, Vinamilk has successfully planted more than 1,150,000 trees in 20 provinces and cities across the country, equivalent to a contribution of more than 12.5 billion VND. This campaign not only contributes to improving the environment and responding to climate change, but also raises public awareness of the importance of trees.
We have the “national brand” Vingroup , the leading multi-industry corporation in Vietnam. Mr. Pham Nhat Vuong, the man behind Vingroup, always keeps in mind that business development is parallel to social responsibility through the construction of projects to improve people's living standards, pioneering in manufacturing "made in Vietnam" cars. In the field of education, the Vinschool System and VinUni University are Vingroup's significant efforts in improving the quality of education in Vietnam.
In the field of healthcare, Vinmec International General Hospital System also operates with a non-profit commitment, focusing on providing high-quality healthcare services, investing thousands of billions of VND in modern facilities, advanced technology and a team of good doctors and nurses, contributing to reducing the burden on public hospitals and improving the quality of medical examination and treatment for people. The establishment of Thien Tam Fund under Vingroup has also implemented many community support activities in the fields of healthcare,education and social security, with an annual operating budget of up to hundreds of billions of VND.
There is Vietjet Air, led by female CEO Nguyen Thi Phuong Thao, pursuing the aspiration of "low-cost flights" for Vietnamese people, providing standard aviation services. At the same time, this is one of the typical enterprises with activities contributing to society, from "0 VND" flights, rescue flights to help people during the epidemic, support for other countries... Recently, Vietjet was commended and awarded by the Prime Minister for its achievements in participating in earthquake relief in Myanmar. These actions not only contribute to building the image of a friendly and close airline but also demonstrate a long-term commitment to the common development of Vietnamese society.
Along with the big names, Vinamit is also a clear example of the value of trust built from a commitment to sustainable production. From a familiar brand with dried fruit products, Mr. Nguyen Lam Vien, leader of Vinamit, has boldly transformed and invested in organic agriculture since 2017, with the goal of not only bringing clean and safe products to consumers but also protecting the environment and supporting farmers. Vinamit's journey is a journey of strengthening the trust of consumers, who are increasingly concerned about the origin and sustainability of food.
We also have many decent businesses that have become "brands in the hearts of the people", building prestige with consumers thanks to serious business and dedication to society. Like PHG Lock with its owner Hoang Tuan Anh, the initiator of Rice ATMs, Oxygen ATMs to "save" people during the epidemic and currently continuing to found projects for the community... Many manufacturing enterprises in Vietnam have been chosen by international corporations as long-term partners not only because of their production capacity, but also because of their transparent legal records and business ethics along with their contributions to society and efforts to protect the environment...
What to do to build trust?
In recent times, many businesses and business people have lost the trust of consumers in pursuit of immediate profits, leaving serious consequences not only for themselves but also affecting the entire business environment. Regaining trust is a challenging journey, requiring absolute transparency, sincere repentance and consistent, persistent actions. Businesses need to publicly admit their mistakes, compensate adequately for the damages caused and, most importantly, commit to radically changing their production and business processes towards more standards. This is not just a promise but must be verified by specific actions, communicated clearly and transparently.
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Ms. Mai Kieu Lien introduced Vietnam Dairy Factory to the Prime Minister during his visit and working session in Binh Duong. (Photo: VNM). |
In the current context, to build trust as a solid foundation and win over consumers, businesses in general need to focus on product and service quality, transparency in all activities and adherence to social values. This means strictly complying with legal regulations, constantly improving to bring real value to customers, proactively participating in social responsibility activities in a genuine way, instead of just marketing gimmicks. Building a corporate culture that promotes integrity, honesty and compassion from within is also key. When every employee understands and lives by these values, trust will naturally spread to the community, creating a sustainable competitive advantage.
In reality, choosing to be a decent, law-abiding and socially responsible business is not easy. In a market where many factors of lack of transparency and even inequality still exist, honest businesses often suffer immediate disadvantages.
Amidst the flow of deep integration and global competition, Vietnamese enterprises are increasingly under great pressure from the requirements of international standards, especially in the fields of governance, transparency and sustainable development. ESG (environmental, social, and governance) criteria are no longer an option but a mandatory condition if enterprises want to access the global supply chain.
Trust thus becomes an intangible asset with tangible power. It determines the ability of a business to be selected for major deals, the ability to attract high-quality investment and, further, the opportunity to become a national symbol in key industries.
More than ever, Vietnamese society needs a new generation of entrepreneurs who are not only good at seizing market opportunities, but also understand social responsibility, legal obligations and professional honor. They are people who understand that money can be lost, but if you lose faith, you lose everything.
In a world that increasingly demands transparency, standards and sustainability, only businesses built on a solid ethical foundation can go far. And only entrepreneurs who know how to live and work with the trust of partners, employees and the community can truly become sustainable rich.
Source: https://baophapluat.vn/niem-tin-la-tai-san-lon-nhat-cua-thuong-nhan-post551051.html
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