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| Dong Nai businesses and production facilities participate in promoting and introducing products at a conference connecting trade with supermarkets and retail systems in Dong Nai in May 2025. Photo: L. Phuong |
Many product brands have been well received by consumers such as: Bien Hoa Sugar (Bien Hoa Sugar Joint Stock Company), Lothamilk (Lothamilk Joint Stock Company), Vinacafé (Vinacafé Bien Hoa Joint Stock Company), Donagamex (Dong Nai Garment Corporation Joint Stock Company), GC Food (GC Food Joint Stock Company), Nam Long, Trong Duc Cacao...
Create unique value for local products
The context of increasingly deep integration requires enterprises to focus on perfecting and improving the quality of products and services; at the same time, constantly strive to improve, create unique values to develop brands, and expand product consumption market share. Many enterprises also strive to create their own marks to promote the development of local products.
Domilk Joint Stock Company is a company specializing in producing confectionery from Dong Nai cow's milk. In addition to improving product quality and packaging, the company also promotes innovation, prioritizes research and development of products combining local specialties. Most recently, the company organized a Conference on Connecting the Journey of Dong Nai Products to partners, businesses, universities, and research institutes.
Director of Domilk Joint Stock Company (Long Thanh district) Nguyen Thi Thanh Thanh said that, besides maintaining quality criteria, the company regularly updates new consumer trends, strives to bring the company's typical products to reach far and wide, connecting traditional consumer markets and e-commerce.
Similarly, Director of Trong Duc Cacao Company Limited (Dinh Quan District) Dang Tuong Khanh said that the company always focuses on applying technology to production and business to reduce costs and improve efficiency. In addition, the company focuses on building sustainable raw material areas, developing marketing channels, as well as introducing products associated with local tourism development.
Viet Thanh Ceramics Joint Stock Company is one of the units with a long tradition in ceramic production in Dong Nai. Ms. Nguyen Thi Kim Hoa, designer of Viet Thanh Ceramics Joint Stock Company (Bien Hoa city), expressed that recently, in addition to traditional product lines, the company has also promoted the development of many product lines combining the quintessence of traditional ceramics with modern tastes and aesthetics to both honor the traditional beauty and characteristics of Bien Hoa ceramics, and connect local ceramic products with many new customer segments, especially young people.
Director of the Vietnam Federation of Commerce and Industry (VCCI) - Ho Chi Minh City branch TRAN NGOC LIEM shared that localities and enterprises need to pay more attention to the brand value of enterprises in the global supply chain, as well as need to meet common international standards, aiming to enhance brand value through green production and sustainable development.
Pay attention to grasping consumer tastes
Over the years, Dong Nai has maintained a fairly stable number of enterprises achieving titles and certifications such as Vietnam national brand, high-quality Vietnamese goods... Dong Nai is considered a locality with many enterprises achieving the title of High-quality Vietnamese Goods announced by the Association of High-quality Vietnamese Goods Enterprises in March 2025. There are 22 enterprises focusing on industries such as: sauces, spices, milk and dairy products, non-alcoholic beverages, hygiene products... Specifically, the enterprises: Ajinomoto Vietnam Company, Vedan Vietnam Joint Stock Company Limited, Lothamilk Joint Stock Company, Domilk Joint Stock Company, Vinacafé Bien Hoa Joint Stock Company, Nam Long Company Limited, Southern Engine and Agricultural Machinery Company Limited...
Director of Nam Long Company Limited (Long Thanh District) Le Bach Long said that in recent times, the company has made efforts to ensure quality while focusing on marketing, advertising, and expanding sales channels. In addition, the company has actively participated in trade promotion activities, connecting domestic and international trade to increase the company's brand recognition to consumers and partners...
Many brands in Dong Nai are increasingly focusing on building and enhancing their brands, developing markets, applying technology to production, and being proactive in the integration trend through new-generation free trade agreements (FTAs).
Deputy Director of Nga Bien Import-Export Company Limited (Xuan Loc District) Hieu Le said that the company focuses on expanding and developing the consumer market, as well as grasping new consumer tastes to proactively adapt and enhance product value. The company has a team of consultants who regularly conduct surveys, thereby helping the company grasp the changing tastes and consumer habits. From there, it helps the company orient its development, launch new product lines, new flavors for processed cashew products under the Vigonuts brand in a suitable way, closer to consumers.
Source: https://baodongnai.com.vn/dong-nai-cuoi-tuan/202506/no-luc-cung-co-niem-tin-cua-nguoi-tieu-dung-996012b/
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