Digital Age Farmer

No longer having to work hard, Hai Phong farmers today proactively apply digital technology to improve production efficiency, save labor, increase product value, build brands and enhance competitiveness.

Representatives of Hai Phong Investment and Startup Club support Hai Phong farmers
digital sales

From the fields of technology application

Mr. Nguyen Van Kien in An Duong ward said that a few years ago, he boldly brought drones to serve some large production farms that needed to use them in rice fields to fertilize and spray pesticides. Many farmers initially found it strange and gathered in the fields to watch. But now, drones have become familiar to farmers.

According to Mr. Kien, controlling drones used to depend mainly on service businesses. But now some farmers can spend their own money to buy equipment, learn, access technology and can control them themselves. Not only applying drones, in many rice and vegetable fields, farmers also master many modern vehicles such as: tractors with smart navigation devices that do not need a driver, rowing machines for vegetable production...

Farmers in Viet Khe commune can now sit on the edge of their fields to control drones.
on the field

The yellow melon farm of Mr. Pham Van Du's family in Trinh Thanh Van village, Yet Kieu commune stands out among the village's rice fields. Mr. Du said that when people were cultivating rice, he boldly consolidated his land, converting from rice land to specialized yellow melon cultivation and applying modern technology such as greenhouses and drip irrigation systems. In particular, the roads around the farm area use solar power.

According to Mr. Du, applying high technology to production brings higher economic efficiency. At harvest time, the farm's agricultural output is not enough to supply the market, so it can always be sold at prices of 50,000 VND/kg for melons, 70,000 VND/kg for Korean melons...

Farmers growing melons in greenhouses in An Duong ward film their own products to make TikTok to sell products

The application of digital transformation is also the development orientation of the city's agricultural sector in recent years. Head of the Hai Phong Rural Development Department Nguyen Huu Quang said that the city is actively implementing strategies on digital infrastructure development, implementing the digitalization and smart transformation roadmap, building a digital transformation model in the production and consumption of agricultural and aquatic products in the city. Along with that, the city has initially had flexible policies to support production facilities in applying scientific advances, promoting the inclusion of agricultural products in e-commerce platforms...

Diversify digital platforms for product consumption

Representatives of Hai Phong Investment and Startup Club guide farmers to livestream right in the garden

Along with applying technology in production, Hai Phong farmers are now proactive in bringing products directly to consumers without intermediaries by selling through digital platforms. This way of selling not only enhances the product brand but also has a higher selling price.

Director of Vinh Bao Agricultural Cooperative Pham Van Thuong said that many farmers in Dong Ta village, famous for growing delicious guava, have sold their products through TikTok, Zalo, and livestream channels on Facebook... With this way of selling, farmers can sell for 20 - 25 thousand VND/kg, while if sold to traders who buy at the garden, it is only 15 - 20 thousand VND/kg.

On social networks, many Hai Phong residents are familiar with the face of farmer Do Van Xanh, owner of May Xanh flower farm in An Duong ward. Do Van Xanh said that he is very passionate about livestreaming the farm's actual production; introducing products for sale in a very humorous way, attracting the attention of many customers. With this sales channel, it is very convenient because he can communicate and directly respond to many customers and online community members from all over the country... At the same time, currently the products produced by the family farm do not have to be sold at traditional markets like before. Not only fresh flowers, with the online method, many other agricultural products are also consumed more easily.

Hai Phong agricultural extension officers guide farmers to grow grapes in Luu Kiem ward.
digital applications in manufacturing

Regarding how farmers approach digital technology to consume their products, Vice President of Hai Phong Investment and Startup Club Hoang The Phong said: Currently, the remarkable development of digital technology and artificial intelligence AI can support farmers from production to consumption of products. This is considered an opportunity for farmers to get rich. There are completely simple farmers, purely agricultural production, who have now become famous TikTokers and YouTubers, not only earning a good income from agricultural products, but also from their own media channels. Hai Phong Investment and Startup Club is always ready to support Hai Phong farmers in promoting and connecting to consume products at the place of production on social platforms such as livestream and short videos connecting directly with customers...

Deputy Director of Hai Phong Agricultural Extension Center Cao Thanh Huyen said that farmers are gradually approaching the sales trend in the integration period with diverse digital platforms, applying digital transformation to improve product quality and meet the needs of modern consumers. The Center has established an online agricultural extension consulting system, connecting farmers with agricultural experts; organizing training, disseminating knowledge about digital transformation; introducing and supporting farmers to cooperate with media units to change traditional production methods. Each farmer is instructed on how to use digital platforms to widely market, enhance brand and product value.

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Source: https://baohaiphong.vn/nong-dan-thoi-dai-so-418895.html