Launching the Youtube Shorts Travel Video Creation Contest "Vietnam: Travel to Love"

Ha Long Bay, a heritage site attracting tourists in Quang Ninh. (Photo: Vietnam Tourism)

The program is organized to celebrate the 65th anniversary of the establishment of Vietnam Tourism Industry (July 9, 1960 - July 9, 2025), an important milestone marking the strong development journey of the industry.

This is not only an opportunity to look back on the past, but also an opportunity to arouse pride, innovation and creativity, together aiming to create a professional, modern, sustainable and unique tourism industry.

At the same time, the contest is also a practical activity responding to the 2025 Tourism Development Stimulus Program launched by the Ministry of Culture, Sports and Tourism.

Through the contest, we aim to promote digital communication, spread the image of Vietnam and its people to domestic and foreign tourists with a modern approach, suitable for new trends.

Taking place over 3 months, with the message "Go to chill, feel to love" , the contest inspires the passion to explore , enjoy and record the beauty of Vietnam in each individual's own way.

From majestic natural scenery, vast islands, cultural heritage, unique regional cuisine to daily life and the friendliness and hospitality of Vietnamese people, all can become materials to create vivid, familiar and inspiring works.

Videos can be personal, feature unique travel stories, or capture fresh perspectives on familiar destinations, thereby contributing to enriching the picture of Vietnamese tourism in the new era.

With a total prize value of over 100 million VND, the contest is expected to attract thousands of video entries from all over the country. Videos can be presented in English or with English subtitles to enhance accessibility to international audiences. In addition to valuable prizes, outstanding works have the opportunity to be introduced on the official YouTube channel of the Vietnam National Administration of Tourism.

According to Mr. Hoang Quoc Hoa, Director of the Tourism Information Center (Vietnam National Administration of Tourism): “The YouTube Shorts tourism video creation contest with the theme “Vietnam: Go to love!” is not only a playground for the community of travel enthusiasts and digital content creators, but also an effort by the Vietnam National Administration of Tourism to enhance the application of technology and digital transformation to support tourism promotion. With the strong spread of the global online platform YouTube, we expect people, especially young people and content creators, to actively participate in promoting the image of Vietnam tourism through their own experiences and perspectives. Each submitted video is not only a contest entry, but also a positive message that contributes to inspiring tourism, connecting the community, and honoring the unique values of Vietnam on the world tourism map”.

"Vietnamese content creators are truly leading the trend of digital storytelling, helping to spread the quintessence of Vietnam to international friends. Their authentic stories have strongly inspired and urged global audiences to explore this beautiful country. We are extremely excited to cooperate with the Vietnam National Administration of Tourism in this meaningful initiative, leveraging the power of YouTube to help influential voices reach out and build a vibrant, passionate global community based on a common love for Vietnam," said Ms. Mukpim Anantachai, Director of Partnerships at YouTube in Vietnam and Thailand.

Ms. Do Thi Duyen, Director of Networks, Director of Digital of MCV Group said: “ MCV is honored to accompany the Vietnam National Administration of Tourism and YouTube in the journey to spread the beauty of Vietnam through the creative lens of the community. With experience in organizing large-scale communication campaigns and a network of more than 2,100 multi-platform content channels, we believe that the contest will reach a wide audience at home and abroad. “Vietnam: Go to love! ” is not only a communication campaign, but also a bridge of emotions, arousing national pride and love for the homeland in the most intimate and authentic way. Through the contest, we hope to contribute to attracting domestic and international tourists while promoting the sustainable development of Vietnam's tourism industry.”

Scan the QR code to see contest details