Each small, pretty red envelope with a bright red color, strong but extremely soft and attractive drawings of ethnic girls, imbued with cultural identity, was published by the Truth National Political Publishing House with the desire to contribute more warm clothes to children in the highlands of Ha Giang .
The lucky money set is one of the products conceptualized and inspired by the journey called 99 days of happiness - Dare to live a brilliant life by journalist - director Nguyen Bong Mai.
The lucky money set introduces basic information about some ethnic minorities in Vietnam along with images of Bo Y, Co Lao, Dao, Giay, Tay, La Chi, Phu La… girls in beautifully drawn, creative, elaborately patterned ethnic costumes. Through that, the images of ethnic girls appear extremely beautiful, fresh like flowers of the mountains and forests.
With her passion for culture, the author wants to tell stories about ethnic cultures through the costumes of ethnic women in the localities she has visited. Because, "Mai sees that those stories and cultural characteristics are clearly shown in the traditional costumes of ethnic minority women" - cultural features that, according to director - journalist Bong Mai, are "hard to find in the city".
As soon as it was released, the lucky money set attracted the attention and response of a large number of readers. According to comrade Nguyen Thai Binh , Deputy Director of the National Political Publishing House Truth, the Publishing House coordinated with authors, directors - journalists Bong Mai and other units to compile, print and release the lucky money set with the desire to join hands with the community to bring children in the highlands of Ha Giang a warm winter, with a sympathetic heart expressing the spirit of mutual love, mutual assistance, and the needy helping each other.
"We will use all the revenue from selling lucky money to buy warm clothes to send to children in remote areas of Ha Giang, hoping to share some of the hardships of the students here and create more warmth so that they have the conditions and health to study better" - Deputy Director of the National Political Publishing House Truth said.
According to comrade Nguyen Thai Binh, giving lucky money envelopes on New Year's Day is not only a beautiful custom, a traditional cultural feature in the spiritual and cultural life of Vietnamese people, but also conveys artistic and historical values of each ethnic group, which have existed for many generations, and is a message from the past left for today.
This activity of the Truth National Political Publishing House has received enthusiastic response from a large number of officials, civil servants, and employees of the Publishing House, as well as the cooperation of many departments, branches, celebrities, consumers, etc., contributing to the goal of sustainable poverty reduction and ensuring social security.
(NDO)
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