Since the birth of our Party, propaganda work has always held an important position in the Party's leadership activities. President Ho Chi Minh once affirmed: "Propaganda is to explain the Party's and Government's guidelines and policies so that the masses can clearly understand and enthusiastically implement them." Over the past 95 years, propaganda work has not only contributed to awakening patriotism and fostering revolutionary will, but has also been a "bridge" to bring the Party's guidelines and policies to the people, while reflecting the people's thoughts and aspirations to the Party.
Lai Chau, a mountainous, border province, with its large area, difficult transportation, limited educational level, and ethnic and cultural diversity, poses both advantages and challenges for propaganda work. To successfully achieve the goal of building a green, fast, sustainable and comprehensive province, gradually narrowing the gap with other provinces in the region, along with focusing on socio-economic development, strengthening national defense and security, Party building and the political system, propaganda work plays an indispensable role in creating consensus, arousing the will to rise up, and encouraging revolutionary movements among the people.
Fully aware of the significance and importance of propaganda work in the implementation of the province's political tasks, over the years, the Provincial Party Committee's Propaganda and Mass Mobilization Commission has always closely followed the guiding documents of the Central Committee, the Provincial Party Committee and the province's political tasks to proactively advise the Standing Committee and the Provincial Party Committee Standing Committee to lead, direct and orient propaganda tasks throughout the provincial Party Committee. Advise the Provincial Party Committee to issue the Project "Improving the effectiveness and quality of ideological work of the Provincial Party Committee in the period of 2016 - 2020"; issue the Conclusion on continuing to implement the Project for the period of 2020-2025; accordingly, Party committees at all levels in the province have led and directed the synchronous implementation of tasks and solutions to improve the effectiveness and quality of ideological work in localities, agencies and units.
In implementing the tasks, the Provincial Party Committee's Propaganda and Mass Mobilization Commission has identified content innovation as the key step; focusing on directing and orienting the propaganda of the Party's guidelines and policies, the State's policies and laws, resolutions of Party committees at all levels, domestic and international current affairs, associated with the province's key political tasks such as socio -economic development, ensuring national defense and security, building new rural areas, digital transformation, environmental protection, preserving cultural identity and ethnic and religious policies. At the same time, strengthen the propaganda of good people, good deeds, advanced models, good models, and creative ways of performing political tasks in localities and units. In addition, regularly pay attention to innovating propaganda methods, combining direct and online; effectively promoting the press system, mass media, and grassroots radio systems; At the same time, promoting propaganda through digital platforms and social networks such as Zalo, Facebook, Youtube, Tiktok, etc. Promoting the application of information technology and artificial intelligence in propaganda work is identified as a breakthrough, contributing to the dissemination of official information, improving the quality and ability to interact with different target groups. The team of reporters, propagandists, and social opinion collaborators at all levels continues to be consolidated and the quality of their activities improved, through organizing training courses, professional development, and maintaining monthly reporters' conferences. The compilation and provision of information and documents for propaganda work is of interest to the committee; effectively maintaining the compilation and issuance of specialized information documents; information serving leaders; Monthly internal notices to branches and party committees throughout the province. Notably, the work of grasping the ideological situation, public opinion and fighting against false and hostile information continues to be strengthened. Steering Committee 35 at all levels has played a good role in organizing and building lines of articles to fight and refute the wrong and distorted views of hostile forces, especially in cyberspace. Along with that, proactively providing information, answering, dialogue, and clarifying issues of public concern have made an important contribution to orienting public opinion, raising political awareness, civic responsibility, and creating consensus in society. In recent years, propaganda work has accompanied Party committees and authorities at all levels in successfully implementing key political tasks such as: Preventing and fighting the COVID-19 epidemic; successfully organizing Party congresses at all levels, elections of National Assembly deputies and People's Councils at all levels; major political events of the country and the province; implementing the policy of restructuring the apparatus, implementing the two-level local government model, etc.
From the results achieved, it can be affirmed that propaganda work has been clearly demonstrating its important role in the leadership and direction of the Provincial Party Committee, being the force that "takes the lead and opens the way" in creating a stable political and ideological environment, encouraging and mobilizing the strength of the entire people to realize development goals. This is the premise for continuing to innovate and improve the effectiveness of propaganda work in the coming time, meeting the requirements and tasks in the new situation.
In the coming time, the context of the situation poses many opportunities, but also many challenges for propaganda work. The trend of digital transformation and multimedia communication is developing strongly; bad, toxic, distorted and incorrect information is increasingly sophisticated and spreads quickly on cyberspace... In that context, propaganda work needs to continue to promote its pioneering role, orienting ideology, creating social consensus, thereby contributing to the successful implementation of the province's political tasks. To well implement the above requirements and tasks, propaganda work needs to focus on implementing the following tasks and solutions:
1. Strengthen the leadership and direction of Party committees at all levels in propaganda work. Party committees at all levels need to fully and deeply understand the role of propaganda work in the new situation; improve the quality and effectiveness of leadership, direction, inspection and supervision of the organization and implementation of propaganda tasks in each locality and unit. Closely follow the political tasks of the province, each locality and unit to determine the appropriate content, objects and forms of propaganda.
2. Continue to innovate propaganda content in a way that is easy to understand, easy to remember, easy to follow, and linked to real life. Diversify communication forms, combining traditional and modern, direct and online. Encourage the creation of new media products such as short video clips, infographics, documentaries, political comics, etc. suitable for each target group. Increase the application of information technology, digital transformation and artificial intelligence in propaganda work.
3. Strengthen coordination between propaganda agencies, press agencies, the Fatherland Front, state agencies, armed forces and relevant units in propaganda work. Promote the role of the system of grassroots cultural institutions, schools, clans, prestigious people, retired cadres and "self-managed propaganda" models in the community.
4. Continue to consolidate and improve the quality of the propaganda team; regularly pay attention to training and fostering skills and expertise for the propaganda team from the province to the grassroots. Consolidate and perfect the force of social opinion collaborators; effectively carry out the work of investigating, analyzing, forecasting, and evaluating ideological trends among cadres, party members, and people. Perfect the Steering Committee 35 at all levels; improve the quality and effectiveness of the work of combating, refuting, and protecting the Party's ideological foundation; promptly handle media hotspots and negative information spreading on social networks.
5. Party committees and authorities at all levels need to pay attention to investing in funding, technical means, and facilities to serve propaganda work, especially at the grassroots level; ensuring necessary conditions for propaganda work. Research and promulgate mechanisms and policies to attract quality human resources; arrange staff to do propaganda work to ensure expertise and capacity suitable to new requirements.
The 95th anniversary of the Propaganda Work Tradition Day is an opportunity for each cadre of the province's propaganda and mass mobilization sector, especially those working in propaganda, to review the glorious tradition, thereby continuing to cultivate, train and strive for the common cause. The spirit of solidarity, steadfast political will, creativity and innovation are the core values that need to be promoted in each propaganda cadre today./.
Dao Thi Thanh Nhan - Deputy Head of the Provincial Party Committee's Propaganda and Mass Mobilization Department
Updated on 7/30/2025
Source: https://laichau.gov.vn/tin-tuc-su-kien/chuyen-de/dau-tranh-phong-chong-am-muu-cua-cac-the-luc-thu-dich/phat-huy-vai-tro-cong-toc-tuyen-truyen-trong-tinh-hinh-moi-cong-hien-thang-loi-nhem-vu-chinh-tri-cua-tinh.html
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