In the context of the Government tightening market management, consumers prioritizing quality and traceability, green production models, aiming for a green economy (KTX) are considered the "key" for enterprises to reposition their brands, improve their competitiveness to gain the trust of domestic consumers and create momentum to reach out to the world.
Many cooperatives and cooperative groups are switching to safe, organic agricultural production to meet the trend of green consumption and environmental protection. |
Repositioning the brand - building consumer trust
Faced with the situation of counterfeit, fake and poor quality goods affecting people's health and the reputation of domestic enterprises, the Prime Minister issued Official Dispatch No. 65/CD-TTg and Directive No. 13/CT-TTg, launching a peak period to prevent and combat smuggling, trade fraud and counterfeit goods from May 15 to June 15.
According to the National Steering Committee 389, during this peak period, the market management force nationwide inspected 3,891 cases, handled 3,114 violations with a total fine of more than 63 billion VND, demonstrating the determination to restore order and protect the domestic consumer market. At the same time, it created consumer trust, opening up a "golden opportunity" for genuine businesses to reposition their brands, affirm their true quality and regain consumer trust in domestic products.
In the province, many OCOP products have improved their designs, clearly declared their origins and distributed through supermarkets and e-commerce platforms. The support of consumers is also clearly demonstrated through the "Bringing Vietnamese goods to the countryside" markets, contributing to the campaign "Vietnamese people prioritize using Vietnamese goods" to continue to be implemented synchronously and effectively throughout the province.
According to Mr. Nguyen Tuong Nam - Chairman of the Provincial Business Association, the current time is a "golden opportunity" for domestic enterprises to affirm their brands and build trust from the domestic market of more than 100 million people - a market with enough potential to elevate any Vietnamese brand if exploited effectively.
This is also an important pillar in the “three-horse carriage” that the Ministry of Industry and Trade has identified to promote economic growth, in addition to exports and investment. In particular, Vinh Long’s OCOP products are gradually standardizing in quality, design and distribution. The agricultural advantage of many types of fruit trees and typical craft villages also creates favorable conditions for the development of local products.
However, "to go the long way, businesses need to focus on increasing real value, developing stable raw material areas, promoting deep processing and forming sustainable links in the supply chain" - Mr. Nam commented and said that "product quality must be the top priority".
Enterprises should not trade long-term trust for short-term profits. This requires investment in modern production lines, strict control of inputs, absolutely no use of raw materials of unknown origin, and at the same time transparency of information, full traceability, commitment to after-sales service and attentive customer service. The participation of science and technology is an indispensable factor in this process.
“The domestic market is not only a large consumer market, but also a springboard for businesses to expand globally. If they gain the trust of domestic consumers, businesses will have a solid foundation to expand their scale and elevate their brand in the international market. That is the path to sustainable development - a path that only businesses that dare to put “Trust”, “Heart” and “Vision” first can stand firm in the era of deep global business integration” - Mr. Nam emphasized.
On the other hand, localities developing tourism need to connect experiences, convey more cultural values and local spirit through OCOP products and typical local products...
Developing green products, linking sustainable value chains
In addition to quality, the “green” factor is becoming a vital criterion for products as well as a new consumption trend. Green products not only meet health and environmental standards, but also demonstrate the social responsibility of enterprises to the community.
OCOP products are associated with local resources, contributing to enhancing the value of local brands. |
Mr. Tran Quoc Tuan - Director of the Department of Industry and Trade said that the context of sustainable growth of KTX is becoming an inevitable global trend. After the merger of the province, it opens up a larger development space, but also poses an urgent requirement to restructure the industry and connect regions. Especially greening the key industry, comprehensively greening the production-consumption process to effectively use resources and adapt to climate change.
One of the issues for green production towards sustainable economic growth is how to promote the consumption of these products in the domestic market. In fact, the price of these products is relatively high compared to similar products. Manufacturing enterprises really want their products after converting to green production to be accepted by domestic consumers. This is in line with the law of supply and demand with high-quality products requiring real consumer demand, helping enterprises stabilize sustainable production and giving consumers quality products to choose from.
Mr. Tran Van Hien - Chairman of the Board of Directors of Phuoc Hau Safe Vegetable Production and Consumption Cooperative (Phuoc Hau Ward), said that clean vegetable products according to VietGAP standards have higher prices, but are still supported by many consumers thanks to the transparency of the production process and health assurance. "We hope that clean products will not only be present in supermarkets, but also become a familiar choice in consumers' daily meals" - Mr. Hien shared.
Not only with vegetables, many production models in the province such as grapefruit, organic coconut, organic rice... have applied organic farming techniques, saving water, not using toxic chemicals. These products both protect the environment and create long-term economic value. Vinh Long grapefruit is a typical example, not only maintaining the trust of domestic consumers but also exporting to many international markets such as the United States and the EU.
Associate Professor, Dr. Vo Hong Tu said that successful start-up models in linking the consumption of OCOP products and typical rural industries have demonstrated the importance of linking value chains and applying technology in developing green agriculture and sustainable development.
“To continue promoting this sector, strong policy and financial support for start-up models is needed. Encouraging close links between stakeholders in the value chain from production, processing to consumption will help optimize production efficiency and increase product value. Promoting the application of digital technology in product promotion and consumption is essential. At the same time, building brands to meet the increasing demand for green, clean and environmentally friendly products” - Assoc. Prof. Dr. Vo Hong Tu analyzed.
According to Master Huynh Ngoc Thai Anh (School of Information and Communication Technology - Can Tho University), to improve consumption capacity, businesses need to apply digital technology more effectively, from upgrading infrastructure to developing online management and sales platforms. “In addition, expanding the use of e-commerce platforms such as Lazada, Voso.vn, Postmart.vn, Shopee, ... helps OCOP products reach a wider market.
Focus on building local product brands, emphasizing quality and unique cultural values to attract customers' attention... These are also fundamental solutions to bring goods produced by enterprises according to green standards closer to the domestic market" - Master Huynh Ngoc Thai Anh commented.
“The Department of Industry and Trade is researching the construction and development of green logistics connecting the Mekong Delta and Ho Chi Minh City, especially Vinh Long province which has the advantage of being close to Can Tho international airport, preparing to connect with the vertical axis of the North-South expressway and the horizontal axis of the Western expressway, connecting to the Cambodian border…
The industry will coordinate with provincial departments to promote trade, promote OCOP products, and regional specialty products. In order to promote green transformation in the business community, the province focuses on closely connecting businesses - institutes - schools - government. At the same time, it invites experts with vision and planning capacity, international organizations to advise on greening strategies to help the province develop faster in this field.
In addition to organizing training courses, digital training, green standards, AI applications, Big Data in agriculture and industry", Mr. Tran Quoc Tuan emphasized the orientation and added: "Currently, we are directing the construction of a digital map of industry and trade to serve the development of the province's industry and trade sector".
According to Director of the Department of Industry and Trade Tran Quoc Tuan, green transformation is not a choice but an inevitable path. In the coming time, the industry and trade sector will support greening production, prioritize supporting projects to innovate clean technology and save energy. At the same time, support the construction of low-carbon value chains, international standard raw material areas; connect businesses with the ESG standard system, green trade, digital transformation... |
Article and photos: KHANH DUY - THAO TIEN
Source: https://baovinhlong.com.vn/kinh-te/202508/phat-trien-thi-truong-noi-dia-dong-luc-tang-truong-kinh-te-ky-cuoi-thoi-diem-vang-de-doanh-nghiep-nang-cao-suc-canh-tranh-2cf0fbd/
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