The trend of producing short films on social media platforms shows no signs of cooling down. And amidst the sea of content, it is difficult for viewers to distinguish between good and bad, good and bad.
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| Trung Thao Mai - Anh Ba Dan channel with short films on folk comedy. Photo: DPCC |
Million view fever
Director Ton Nguyen - the man behind the series "Beside the filial piety, beside the love" shared that he was personally surprised when the film received attention, views, and shares beyond the expectations of the crew as well as the distributor.
The film "The filial piety and the love side" consists of 31 episodes, including 2 extra episodes with a duration of 3-5 minutes/episode, the first episode aired from January 30. Up to now, on the Com Chop channel alone, the film has attracted nearly 130 million views and hundreds of thousands of comments and shares, and has been edited and shared on many different platforms. Compared to many short film series currently shown online, the film is invested quite carefully in terms of content, acting, camera angles, post-production and especially, does not bother the audience by inserting advertising content. Director Ton Nguyen believes that it is thanks to the interaction and sharing of the audience that the film has reached a large number of viewers.
In addition to Ben hieu ben tinh, Com suon channel also has a number of notable series that have been and are being broadcast such as: Hong nhan bac phan or thousands of episodes with content revolving around family situations and life lessons. Similarly, Yeah1 Phim channel also posts a series of short films: Being a daughter-in-law of a wealthy family, Being a daughter-in-law is very difficult, everyone - Living with mother-in-law, Single mother's diary, My big brother goes to school, Justice squad...
Mr. Nguyen Chi Nguyen, owner of the channel Tun Cui Bap TV, said that all the content on his channel is built from his own personal experiences as well as observations of life around him. “During the production process, I did not create a script at all, I only discussed with the actors what their roles were, what their personalities were like, and then let them improvise naturally,” Mr. Chi Nguyen shared.
Short film channels also include names such as: Trung Thao Mai - Anh Ba Dan, Be 7, Anh Ao Den, Anh Shipper... Many channels such as: Nguyet Fake, Anh Coi, Vo Chong Khanh Ngoc... produce short films but also promote their business and sell their products.
Looking for the difference
The story of short films with content that is clickbait, offensive, nonsense, violates public morality... used to be a topic that received a lot of attention. Currently, it is not difficult to see this content still appearing on many social networking platforms. These are stories about oppression in the family, the office, secret love affairs, mistresses... Even the trend "the president and the ending" is still exploited by many channels.
However, it is an undeniable fact that nonsense content can explode in a short time but cannot last long, attracting a large number of viewers. To retain the audience, the vital factor must be quality. Any tricks to intentionally attract views and likes are only temporary. The audience today has the ability to filter the muddy to choose suitable, good and attractive works.
| The competition for short film production is extremely fierce. Of which, the funding issue is considered the biggest burden. To solve this problem, each producer has different solutions. Some people build their own studio with an area of nearly 4,000m2, but others take advantage of the houses of the actors and crew members to film. That is also a way to help optimize production costs, in order to make more products. |
That is also the reason why many films attract tens, even hundreds of millions of views, comments, shares and create word-of-mouth effects. In this story, it is clear that the consciousness of doing the job properly and professionally for the audience is decisive. For that reason, Chi Nguyen and Nguyen Thanh Dan (owner of Trung Thao Mai - Anh Ba Dan channel) also share the same viewpoint of maintaining a firm stance and healthy direction for their channels. "I am determined not to copy the content of other channels, to maintain the rustic character of the Western people. I also pay special attention not to do anything excessive or violate traditional customs," said Chi Nguyen.
( According to www.sggp.org.vn )
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