According to the Ho Chi Minh City Department of Tourism , tourists' travel behavior has recently changed a lot, such as: booking services online, cashless travel, and liking digital experiences (virtual reality technology - VR, augmented reality - AR). This change has posed a challenge for the city's tourism industry to transform and adapt.
The Project on Developing Smart Tourism in Ho Chi Minh City for the period 2020 - 2025, with a vision to 2030, clearly defines: The city focuses on building a smart tourism system towards the main goals including convenience for tourists, smart destinations, smart business ecosystems... The city currently has 366 tourism resources updated on the Google Earth and Google Map platforms. The products are also on e-commerce trading floors such as Shopee, Traveloka... for tourists to learn and refer to. Applications such as high-tech 3D scanning to recreate a part of Ho Chi Minh City from above and smart interactive maps 3D/360 Ho Chi Minh City have shown positive effects.
Digital map product of Ho Chi Minh City on the occasion of the 50th anniversary of the Liberation of the South and National Reunification. |
At the famous tourist destination of Ho Chi Minh City, the Southern Women's Museum - the first digital museum in the city, is currently applying smart museum 3D/360 technology to virtual reality and smart interactive tour solutions. At other museums such as the Ho Chi Minh City Museum, the Ho Chi Minh City Fine Arts Museum, etc., "Storytelling Boxes" with a voice-over explaining the destination in a close and lively way are helping visitors better understand the location, each historical period, and each character.
In addition, applications that are being widely used in travel, accommodation and entertainment businesses include: 360-degree photo booth applications, voice-controlled central control systems, smartphones, integrated hotel system management software, combined sales on OTA channels... are bringing tourists attractive and interesting experiences.
Scene of the seminar on Phygital technology in tourism organized by Ho Chi Minh City University of Economics . |
According to Mr. Nguyen Huy, General Director of Phygital Labs Joint Stock Company, the new breakthrough solution for interactive tourism experience is the smart check-in station system. The system operates based on NFC technology (short-range wireless connection), allowing authenticating tour activities, tracking data and monitoring traffic in real time. The system integrates many modern features, creating travel moments, AI (artificial intelligence) tour guides, supporting revenue optimization for businesses and providing data for planning sustainable development strategies.
According to Mr. Nguyen Huy, the implementation of the system brings many outstanding benefits, being able to monitor tourist traffic, manage crowds in real time and flexibly adjust according to trends. At the same time, it enhances customer interaction by providing a quick and personalized check-in experience based on AI. This system has been deployed at many prominent tourist destinations such as: Hue Imperial City, Hai Van Quan, SunWorld Ba Den peak (Tay Ninh), SunWorld Fansipan (Lao Cai) ...
Research on the benefits of Phygital technology in tourism. |
In Ho Chi Minh City, the tourism industry has effectively deployed synchronous and comprehensive digital transformation solutions in management, state management and practical application in promoting and attracting domestic and foreign tourists. The city has renewed electronic publications to help tourists easily search and access information in the digital environment. The application of advanced technologies such as Big data, AI, and digital travel cards will contribute to creating a smart tourism ecosystem for the city.
Deputy Director of the Ho Chi Minh City Department of Tourism Le Truong Hien Hoa said: Phygital technology has become an indispensable factor in the development of the tourism industry. Digital applications will provide destination information, book tickets and make payments online, connecting digital experiences with real services. Many restaurants, hotels and attractions in the city apply QR codes to provide information or make payments, creating a seamless connection between the digital and physical worlds. In addition, digital technology is also a platform for travel businesses to improve customer experience from online tour booking, cashless payments, to 24/7 chatbot support to better personalize services.
The Ho Chi Minh City Ao Dai Festival 2025 area has many virtual reality interactive areas. Photo: XUAN HIEU |
The application of digital technology also promotes training and supports technology tourism startups to develop high-quality human resources. Regarding the issue, according to Associate Professor, Dr. Bui Quang Hung, Deputy Director of Ho Chi Minh City University of Economics, the school is committed to accompanying businesses, authorities and the learning community in researching, training and deploying technology applications into practice, aiming to build a modern, sustainable and highly competitive digital tourism ecosystem for the country in general and Ho Chi Minh City in particular.
Source: https://baoangiang.com.vn/phygital-va-su-chuyen-doi-so-trong-nganh-du-lich-a417096.html
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