Play For Dream Technology Expands Market to Asia Pacific
On June 25, Play For Dream Technology announced its entry into the Asia-Pacific market by establishing a marketing headquarters in Singapore and launching the world's first spatial computing product running the Android operating system, Play For Dream MR.
Play For Dream Technology is a leading space entertainment technology company founded in Shanghai.
Play For Dream MR is a mixed reality (MR) headset that sets a new standard in spatial entertainment. With industry-leading specifications, a powerful self-developed algorithmic architecture, and an integrated aesthetic design, it creates a seamless blend of the digital and physical worlds, delivering an unprecedented spatial entertainment experience through immersive MR games, immersive 3D spatial photography, and cinematics.
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| Mr. Huang Feng, Founder and CEO of Play For Dream, announced the global launch of Play For Dream MR at Shangri-La Singapore. |
Developed specifically in close and strategic collaboration with IMAX and DTS, Play For Dream aims to deliver IMAX-specific visuals and sound to device users, enhancing the user experience. This DTS: Ultra integrated device is also designed to enhance the user experience through a variety of custom spatial sound effects, powered by DTS.
Equipped with an 8K Micro-OLED display and a lightweight Pancake resin optical solution, Play For Dream MR will deliver a total of 27 million pixels at 3882 PPI, with 45 PPD at the center. Powered by the Qualcomm Snapdragon XR2+ Gen 2 platform, Play For Dream MR ensures high performance for a smooth and realistic virtual reality experience.
Its advanced camera and sensor system, including 11 high-performance cameras, 7 types of sensors and 22 infrared LEDs, provides accurate and efficient tracking with the lowest VST latency of 14ms, while allowing consumers to experience a higher level of spatial computing.
Play For Dream Technology is revolutionizing spatial entertainment through collaboration with industry leaders. In addition to IMAX and DTS, Play For Dream MR is the first device to be powered by the Snapdragon XR2+ Gen 2 chip. The device will introduce a new spatial input method developed in collaboration with Sogou Input Method. Collaboration with IMAX, DTS, Qualcomm, Unity China, BOE and Sogou Input ensures an unparalleled premium user experience, combining cutting-edge technology with seamless integration.
At the launch, Mr. Huang Feng, Founder and CEO of Play For Dream Technology, shared: “We are committed to improving the way people consume information. By focusing on delivering outstanding experiences, we are opening up a new dimension of spatial entertainment for users in the Asia- Pacific region. Singapore is one of the world's leading creative cities and an ideal hub for many cutting-edge technology companies. We hope to start our global expansion from here and impact the Asia-Pacific region over time. This region has the youngest and largest digital population in the world, which is an important foundation for our global strategy, opening a new chapter for the Play For Dream Technology brand.”
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| Play For Dream MR is a mixed reality (MR) headset that aims to set a new standard in spatial entertainment. |
As the world's first Android-based spatial computer product, Play For Dream MR is strongly promoting the development of a broader and more compatible content ecosystem. The company has established close ties with nearly 100 content providers (CPs) across countries and regions around the world.
Currently, the company offers over 300 apps in its ecosystem and is constantly launching new ones. By collaborating with Android developers, Play For Dream MR aims to open up limitless creative possibilities. With its rich features and easy-to-use SDK (Software Development Kit), developers can create completely new spatial applications, providing users with rich and imaginative experiences that go beyond what has ever been possible in spatial computing.
Play For Dream MR will be available in Singapore and Malaysia in October 2024, followed by Thailand, Indonesia, Vietnam and Japan in 2025.
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