A deserted chicken restaurant suddenly becomes popular thanks to a strange midnight broadcast

Wang Yuxian, in his 30s, used to sell snacks in Leshan City, Sichuan Province (China). Together with his friend Yang Yanli, the two ran a small restaurant specializing in local specialties such as chicken gizzards, rabbit meat and duck tongue.

Since early 2025, their business has been sluggish, and revenue has been falling. In early March, Wang posted a video of herself plucking feathers from a chicken gizzard, a seemingly simple process that unexpectedly went viral.

Late-night live streams bring in big revenue for this restaurant (Photo: QQ).

The video attracted more than 5 million views. This gave her the idea to live-stream this move on her personal page every day.

To engage viewers, Wang uses sound amplification equipment to clearly hear the sound of tweezers plucking chicken feathers. This element creates a unique ASMR (Analog Orgasmic Response) experience.

This effect attracted a large number of followers with more than 12,000 viewers. The average time spent on her personal page also increased to 38 minutes, especially late at night - the time when many people want to fall asleep.

"I watched the video and fell asleep without realizing it. Since watching the live streams, my insomnia has improved significantly," commented one Douyin account.

"At first, I just came in to watch so I could sleep better. Unexpectedly, out of curiosity, I ordered a meal and found it much more delicious than expected," another account said.

At this popular eatery, a 250g portion of fish floats sells for 26 yuan (about 90,000 VND). Diners can choose from 6 different flavors such as spicy, garlic, pepper, and Sichuan-style spicy and numbing.

Since their first live streams, Wang has had unexpected success. Their monthly revenue has exceeded 200,000 yuan (about 710 million VND).

The restaurant's revenue has increased rapidly thanks to nighttime live streams of chicken plucking (Photo: QQ).

However, some diners have expressed health concerns because chicken gizzards are places where toxins can accumulate. For his part, Wang said he always cleans the food before preparing it, including plucking off excess feathers.

In southern China, the fish is a very popular part, often processed into snacks and drinking dishes. Usually, the chef will marinate it with spices, then fry or grill it with chili and sesame oil.

"High-fat fish also provides a rich source of protein," says Wang.

To meet the increasing demand of customers, Wang revealed that she had to pluck about 15kg of feathers every day. Within 2 months, they used up 5 pairs of tweezers. Her hands and elbows often ached due to the intensity of the work.

Source: https://dantri.com.vn/du-lich/quan-phao-cau-ga-e-am-bong-dat-khach-nho-buoi-phat-song-ky-la-luc-nua-dem-20250519184322372.htm