Exaggerated product advertising: Need for stricter sanctions

It is worth mentioning that there are many cases of excessive advertising, exaggerating the effects, causing confusion about product quality.

Authorities have just discovered 573 brands of fake milk powder, more than 10 tons of fake medicine were smuggled into the market and to consumers through many ways. Among them, there is a path that many people choose, which is to believe in the "winged" advertisements about products of artists, celebrities, even doctors and hospitals.

Recently, the Department of Radio, Television and Electronic Information (Ministry of Culture, Sports and Tourism) has drawn up a record and plans to impose administrative penalties on MC Van Hugo and editor Quang Minh for false advertising.

Previously, editor Quang Minh and MC Van Hugo were criticized by public opinion for advertising and exaggerating the benefits of a milk product that supports children's height growth.

MC Van Hugo and editor Quang Minh were fined and expected to be administratively punished for false advertising of a powdered milk product.

Photo: Internet source

According to MC Van Hugo's advertisement, if you drink HU milk regularly for 3-6 months, you can increase your height by 3-5 cm. Although this is only a personal experience, when speaking in the product's advertising clip, this information can easily make consumers misunderstand that it is a general effect for everyone. Meanwhile, there is no document proving that this milk product has the effects as advertised. As for editor Quang Minh, the Department of Radio, Television and Electronic Information determined that there was an act of advertising some nutritional ingredients that are not in the official list of this milk product.

In fact, regarding the "act of deceiving customers" through the production and advertising of certain products, many famous people have been handled by the authorities. Not long ago, the Investigation Police Agency ( Ministry of Public Security ) issued a decision to prosecute the criminal case of "Production of counterfeit food products and deceiving customers", prosecute the accused, and apply temporary detention measures against Nguyen Thi Thai Hang (Hang Du Muc) and Pham Quang Linh (Quang Linh Vlogs) and their accomplices. The Investigation Police Agency determined that the food supplement product Kera SuperGreens Gummies (commonly known as Kera vegetable candy) is a product of Chi Em Rot Group Joint Stock Company, manufactured by Asia Life Joint Stock Company, is counterfeit.

According to current regulations, there are no specific sanctions for celebrities who violate the Advertising Law, but are applied to all subjects. While this is the group of subjects chosen by many businesses to represent their products. In fact, artists and celebrities are prestigious people, trusted by the audience. What is worth discussing here is that many celebrities earn "huge" profits from receiving advertising contracts, brand ambassadors, and representative faces for brands, but their knowledge about the products they introduce is very vague. Because of their great influence, many consumers have "completely trusted" and are ready to "close the deal" for products advertised by their idols without hesitation.

Clause 9, Article 8 of the 2012 Law on Advertising clearly stipulates a number of prohibited acts in this activity, including: advertising incorrectly or causing confusion about the business capacity, the ability to provide products, goods, and services of organizations and individuals trading in products, goods, and services; about the quantity, quality, price, uses, designs, packaging, trademarks, origins, types, service methods, and warranty periods of products, goods, and services that have been registered or announced.

After the Kera vegetable candy false advertising scandal, the case of exaggerating the benefits of some dairy products by celebrities, the Government is amending the Advertising Law, in which it plans to add some specific provisions related to celebrities participating in advertising. According to the Ministry of Culture, Sports and Tourism , one of the contents that will be added is that those participating in online advertising must be responsible before the law in general and the Advertising Law in particular regarding the products they advertise. At the same time, it plans to increase sanctions related to the level of fines or bans on advertising, even taking measures to restrict artistic activities and limit appearances in the media and social networks.

Source: https://baodaklak.vn/phap-luat/202504/quang-cao-thoi-phong-cong-dung-san-pham-can-che-tai-nghiem-khac-hon-7d00626/