Ronaldo is the 'king of commerce'

Cristiano Ronaldo continues to demonstrate his global appeal when he was named by SportsPro magazine as the world's most marketable football player in 2025.

Ronaldo ranked 5th in the list of 50 most marketable sports athletes on the planet in 2025, behind only F1 driver Lewis Hamilton, gymnast Simone Biles, rugby star Ilona Maher and basketball star Steph Curry. Notably, Neymar ranked 6th despite being constantly injured.

SportsPro 's list is scored on a 100-point scale, based on three criteria: brand strength, market reach, and economic value. Notably, Lionel Messi dropped 11 places, while Ronaldo rose 4 places, continuing to demonstrate timeless brand appeal.

18 footballers are on the list. In addition to Ronaldo and Neymar, the Top 50 also includes Lewandowski (11), Mbappe (13), Vinicius (14), Messi (16), Saka (19), Lamine Yamal (23), Harry Kane (28), Raphinha (30), Rashford (32), Hakimi (34), Alexia Putellas (36), Salah (43), Rodrygo (44), Musiala (45), Beth Mead (46) and Dani Olmo (49).

Michael Long, SportsPro project director, commented: "The list of 50 most marketable athletes is not only a commercial measure, but also a reflection of how sports stars shape their image and global influence."

Meanwhile, Chris Collins – President of NorthStar Solutions Group – added that this ranking is increasingly becoming a "strategic guide" for brands in choosing representative faces and predicting image value trends.

For Ronaldo, he is still a global icon even though he is 40 years old. In the Al-Nassr shirt, CR7 scored 6 goals in 7 matches this season, aiming to attend the 2026 World Cup with the Portuguese team.

Source: https://znews.vn/ronaldo-la-ong-vua-thuong-mai-post1595567.html