FPT appears on Chelsea jersey

Vietnamese company will appear on the shirt of the world club champions. Photo: Chelsea .

On the afternoon of October 22, Chelsea surprisingly announced that they had found a new sleeve sponsor.FPT will appear on the shirts of the men's, women's and academy teams of the Stamford Bridge club for the 2025-2026 season.

"AI is transforming industries and football is no exception. With a young, dynamic global team of digital talent, FPT brings cutting-edge AI transformation to Chelsea, accelerating innovation while driving performance, fan experience and community impact," Todd Kline, Chelsea Commercial Director, said on the club's website.

“This partnership also reflects our enduring commitment to excellence as a trusted digital partner in the UK’s innovation landscape and for global businesses,” said Pham Minh Tuan, FPT representative.

Chelsea's announcement that FPT has become a key partner. Photo: Chelsea.

In April, FPT and Chelsea announced they would become “global strategic partners”. In addition to promoting the brand, the Vietnamese technology company will accompany, analyze data and apply artificial intelligence to the Stamford Bridge team.

Since then, the company's logo and slogan have appeared on billboards around Stamford Bridge during Chelsea's EPL matches.

Announced on the team's homepage, Chelsea called FPT a "technology partner". Thus, the Vietnamese enterprise will become one of the global sponsors of the 2020-2021 Champions League champion. Currently, this list includes 16 brands from fields such as sports , cryptocurrency, beverages, tires...

From October 22, FPT was also upgraded to the position of "Main Partner" of Chelsea, along with Nike and Bingx. The company is one level above other sponsors of the London club.

The value of the deal has not been disclosed by either party, but from 2023, multiple sources say Fever's shirt sponsorship with Chelsea is worth £6-8 million. The FIFA Club World Cup winners are still looking for an official shirt sponsor for this season.

Source: https://znews.vn/fpt-xuat-hien-tren-ao-dau-chelsea-post1596044.html